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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    career and with both client-side marketers and agencies. Among his career highlights, Richard ran ... The Independent’s Creative Solutions team, established UBM’s first Client Solutions team, led a global sales ... can come in the form of consultants, client-side marketers, or even marketing agencies – after all, ...

    David Rowlands - 26/01/2022 - 10:48

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    and marketing for his entire career and with both client-side marketers and agencies. Among his career ... highlights, Richard ran The Independent ’s Creative Solutions team, established UBM’s first Client Solutions ...

    David Rowlands - 26/01/2022 - 10:41

  3. Three demand generation focus areas you need to know

    topics. Content gap insights can help you with: Analysing search keywords and search behavior to identify ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. Why you need emotional marketing in 2022

    for a client, or better still, have captured it in case studies and testimonials, and then you can start ...

    David Rowlands - 20/01/2022 - 08:51

  5. Barbara Stewart on nailing your CX in 2022

    “It was everybody’s agenda apart from the client’s. A whole human aspect was missing.” Back to basics: ... in favour of a simpler view: get to grips with who your clients are, understand their needs and deliver ... simplicity. Don’t just talk about yourself and avoid all buzzwords and no substance; your clients won’t ...

    David Rowlands - 18/01/2022 - 08:48

  6. Five ways AI impacts demand generation

    and reducing customer churn. Focusing on an existing client's needs will make a much more significant ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. How and why marketing must drive sustainability

    people, clients, communities and planet. This commitment sits at the core of our values, which inform how ... we work with our people and across our ecosystem. We partner with our clients and with EcoVadis, one ... when attracting and retaining customers? Yes. Our clients increasingly demand that we outline our ...

    David Rowlands - 11/01/2022 - 08:47

  8. Eight areas that marketing need to focus on to future-proof their 2022

    targeting: what marketer wouldn’t want new ways of reaching in-market buyers beyond paid search or prospect ... marketing budget to a branding medium and it helps drive volume of branded search leads. 6. Realtime ... bidding with CRM and first party data feedback loops providing search engines data on which audiences ...

    Kate Cox - 10/01/2022 - 15:16

  9. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ... and as a consultant (marketing, sales, customer success) and in the last 20 years, I have worked with numerous clients ... resides, where we can truly drive competitive advantage from mining our interactions with clients ...

    Adam Mincham - 10/01/2022 - 09:12

  10. Designing a digital marketing strategy

    that is social media, content or email marketing, paid advertising or search engine optimisation. As more ...

    Daniela fernandes - 07/01/2022 - 11:32

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