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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   products! It’s the emotional feel, connections, personalities, all entirely intangible, all the things we’ve ...

   Sue Mizera - 09/03/2023 - 11:16

2. News: Recent research sheds light on the state of PR in B2B

   to be operating in silos. The CFO might not feel it is their job to tell the sales director how to run sales, ...

   David Rowlands - 08/02/2023 - 14:40

3. A new year, a new set of priorities: Tackling your 2023 budget

   but more, having an ecosystem that feels like it’s connected to your customers. One where: The brand message ...

   Oliver Budworth - 25/01/2023 - 14:36

4. Live reaction: Can ChatGPT write your B2B copy?

   but longer formats were safe; AI can’t read, so it can’t write in a way that feels authentic or meaningful. ... I feel like I have a point to prove. For the most part, though, I’m not worried. AI needs source data ... – will be things we’ll all need to learn. I feel for the SEO industry, though. What happens to search engine ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

5. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   of business owners. Although there were other great entries in this category, I feel that the judges got ...

   Joel Harrison - 15/12/2022 - 14:06

6. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   likely to be feeling the fallout from economic headwinds and (at the very least) greater caution ...

   Joel Harrison - 14/12/2022 - 10:59

7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   your corporate brand. You feel passionate about this, you’ve surveyed competition, you’ve analysed your ... but always cutting edge and innovative. Lately, however, the company has been feeling stodgy to me, ...

   Sue Mizera - 08/12/2022 - 10:09

8. Transforming your promise into your brand DNA

   in the people’s mind. Somewhere to belong, getting help and support from a valuable partner are essential feelings ...

   Zsofia Raffa - 29/11/2022 - 10:41

9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   conditions for the right buyers to come in their time. It must feel easy and authentic.  2. Release ...

   Mary Gilbert - 21/11/2022 - 11:12

10. Leaders Roundtable Batten down the hatches

    sentiment, and then recheck it, regularly. Do you really know what your customers are thinking and feeling ...

    scotty - 16/11/2022 - 10:21

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