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  1. How to realise the full potential of sustainability marketing

    all functions and leaders must cooperate closely. Then translate your purpose into values and goals ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    experiences.   Competence and control Cycling is customisable and grows to fit individual needs for challenge ... campaigns, creations and applications are close to hand, merely awaiting discovery.  A natural arc from ... Steve Jobs: “get closer than ever to your customers. So close that you tell them what they need well ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    is good. But usually, that means technical specifics closely related to someone’s job. When we overshoot ...

    David McGuire - 18/11/2021 - 16:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    manner that most closely replicates word-of-mouth. Throughout this article, we’ll discuss key areas ...

    John Allen - 17/11/2021 - 08:39

  5. The data and science you need to know when approaching ABM email marketing

    emotional emails with contrast dominates, closely followed by quantified emotional. As Tim outlines, ...

    David Rowlands - 16/11/2021 - 09:39

  6. How to approach your ABX strategy

    channels and orchestrate some account-focused plays so you can start to scale engagement. Close is all ... and close it, our job’s done,” Leanne maintains. This is especially true when it comes to ABX with sales ... accounts. But where do you start? Demandbase uses the FIRE acronym:  Fit: Does your account meet your ideal ...

    David Rowlands - 10/11/2021 - 10:57

  7. Mastering ABM: Lessons learned from several masters of ABM

    – a shift from short-term tactical programmes to longer-term engagement and relationships through a close ...

    Daniela fernandes - 09/11/2021 - 11:25

  8. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    growth for their companies.” The Eyeota transaction is in the process of closing, and the NetWise ... transaction is expected to close in the next month, subject to customary closing conditions. Financial details ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  9. Universal identity resolution is a myth. It’s also a bad idea

    and nuanced to fit neatly into a dashboard? And don’t forget consumers – especially the vocal minority.  Any ...

    Ray Kingman - 05/11/2021 - 09:31

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    for years, but very few of them have actually delivered anything close to it. “I think people talk about ... look, a big part of my job is pipeline – it’s what I feed to the sales team and it’s what we close, so ...

    David Rowlands - 04/11/2021 - 11:22

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