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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to apply the principles of MM to a consumer brand: a purveyor of high-end cycling clothes, which we shall ... While loyalists all have high praise for HighKit’s quality clothing lines, most see the company as more ... are their clothes.” “They know why I cycle. They even make this clearer to me. I see why I cycle better through ...

    Sue Mizera - 19/11/2021 - 09:34

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