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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to apply the principles of MM to a consumer brand: a purveyor of high-end cycling clothes, which we shall ... While loyalists all have high praise for HighKit’s quality clothing lines, most see the company as more ... are their clothes.” “They know why I cycle. They even make this clearer to me. I see why I cycle better through ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    to apply the principles of MM to a consumer brand: a purveyor of high-end cycling clothes, which we shall ... While loyalists all have high praise for HighKit’s quality clothing lines, most see the company as more ... are their clothes.” “They know why I cycle. They even make this clearer to me. I see why I cycle better through ...

    Sue Mizera - 15/09/2021 - 11:07

  3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    non-Propolis members Insight and intelligence Data Platforms; The Silver Bullet or The Emperor’s New Clothes ...

    Kavita Singh - 09/07/2021 - 16:53

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    of cycling clothes and the international, qualitative, customer research we performed, entirely in the public ...

    Sue Mizera - 10/08/2021 - 16:22

  5. Insight and intelligence

    or the emperor’s new clothes? Maureen Blandford, legacy mountain whisperer, B2B Unleashed; Jefferson Lynch, MD, Red ...

    scotty - 21/06/2021 - 15:33

  6. Inside Really B2B’s award-winning campaigns

    got a quite large product range, from food to home furnishings to clothes, etc. So, from a gift card ...

    Kavita Singh - 02/03/2021 - 15:50

  7. B2B Marketing welcomes Susanna Kempe, our new chair!

    Susanna has an enviable history. Having cut her cloth as a marketer, she has worked in business media, ...

    James Farmer - 21/12/2020 - 11:27

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