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  1. Content is king: A discussion around how to optimise content for a great digital experience

    collect here will be used to manage your roundtable booking, and provide you with useful and relevant ...

    Jack Mann - 06/08/2021 - 14:28

  2. 4 ways to layer personalisation into your account-based marketing strategies

    experience, you have to harness all aspects of marketing collectively in a unified approach.” While Forsyth ... aspects of marketing collectively in a unified approach.” While Forsyth wasn’t referring to  account-based ...

    Vincent DeCastro - 02/03/2021 - 10:55

  3. 3 ways to rethink your B2B loyalty marketing approach

    by behavioral science Collecting zero-party data that reveals preferences, attitude, and sentiment The B2B ...

    Jack Mann - 08/07/2021 - 17:30

  4. What can community marketing bring to the table? with Zapnito's Charles Thiede

    contribute expertise. Create participation, rather than passive consumption. Harness collective intelligence ...

    Kavita Singh - 13/07/2021 - 10:30

  5. Why branding and martech should become BFFs!

    the data you collect to loop back and advance your qualitative and quantitative understanding of your ...

    Sue Mizera - 13/07/2021 - 13:03

  6. 4 tips for tackling data and insight in your ABM programme

    they don’t know what information they need, and they certainly don’t know how to collect it. I think ... they need, and they certainly don’t know how to collect it. I think there is an assumption that the knowledge ...

    Kavita Singh - 09/07/2021 - 15:49

  7. The death of third-party cookies

    there was a privacy collective clash action against Salesforce and Oracle. By September, Oracle Data clouds stopped ... on your own sites, but what they're effectively doing is collecting all the data now and going ... are your current data sources? Bitstream, co-op, publisher, or a combination? Is data collected ...

    Kavita Singh - 23/06/2021 - 12:08

  8. Steps to a CX audit

    Businesses should gather data from different sources to determine their CX. The collection of this data ... or anecdotal. Businesses should gather data from different sources to determine their CX. The collection ...

    David Rowlands - 18/03/2021 - 09:46

  9. Why B2B businesses need speed to survive

    start-ups and visionaries from across the world, all working collectively on new products, services ...

    Matt Simpson - 21/06/2021 - 14:39

  10. CRO Playbook: 10 behaviour hacks to boost conversion

    of leaving the research to collect dust, we've brought it into the digital world to show how to apply ...

    Jack Mann - 09/06/2021 - 11:23

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