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  1. CRO Playbook: 10 behaviour hacks to boost conversion

    of leaving the research to collect dust, we've brought it into the digital world to show how to apply ...

    Jack Mann - 09/06/2021 - 11:23

  2. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    linked to a landing page with a form to collect leads through Salesforce. 1000+ pieces of on-brand ... follow-up, as well as data collection to nurture these leads in the future.  Timescales of the campaign  ...

    David Rowlands - 02/06/2021 - 15:34

  3. What is connected TV and how can it be used in B2B marketing?

    changes to how major players like Apple, Google and others allow data collection (iOS 14 changes for Apple ...

    Kavita Singh - 02/06/2021 - 10:52

  4. How to make the recruitment process more inclusive

    in the marketing sector. Collect data and benchmarks At Omobono, the Diversity and Inclusion team formed back ... about making the recruitment process more inclusive in the marketing sector. Collect data and benchmarks ...

    Kavita Singh - 02/02/2021 - 11:44

  5. 3 tips for using intent data for ABM

    some kind of questionnaire with the provider, asking  what data they’ve been collecting, how they’re ... clients effectively? What are your data sources? Is data collected at corporate contact level? If you ... collect at contact level, do you use consent? If you use legitimate interest, do you use sole traders? How ...

    Kavita Singh - 29/04/2021 - 11:19

  6. Has B2B ecommerce finally come of age?

    insight-driven from the data that you collect. This, more than anything, provides real competitive advantage, ...

    Kavita Singh - 13/05/2021 - 14:05

  7. Decoding intent data- reality or myth?

    as the right fit. Experts collect data to determine the intent of prospective buyers based on location, weather ... it might not be possible to interpret and predict any behaviour from it until sufficient data is collected ... . Although "intent" is intangible and abstract, the data collected from it is real and practical. ...

    Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

  8. Top sales intelligence tools in B2B marketing

    of data capture is integral in making sure the collected prospect information is accurate.” 6sense 6sense ...

    Kavita Singh - 10/05/2021 - 17:15

  9. Beyond Translation: Shifting to a Global-Focused Messaging Strategy

    collect here will be used to manage your roundtable booking, and provide you with useful and relevant ...

    Jack Mann - 21/04/2021 - 14:51

  10. How to recruit a future CMO

    candidates. It contains useful insight collected from over 140 senior B2B marketers, who shared with us ...

    Jack Mann - 13/04/2021 - 09:08

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