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  1. Pivoting to the new norm: EI’s Go-To-Market Strategy Barometer 2020

    as they navigate and pivot to the new normal, offering a peer group collective view of how the outlook is moving. ...

    Lydia Imirtziadis - 19/11/2020 - 07:51

  2. The importance of building a professional network in a digital-only era

    and the living spaces, book collections, and wall art of the people we are conversing with, connection issues ... it's good to be able to see the faces, and the living spaces, book collections, and wall art ...

    Ashley Friedlein - 02/11/2020 - 12:39

  3. Creativity in ABM: The domain of the whole brain

      Please complete the form below to register   Your personal data: The data we collect here will ...

    Jack Mann - 24/09/2020 - 16:41

  4. How to get tangible metrics for persuasive enterprise software case studies

    Content marketing Customer experience Data Inbound marketing Strategy Collecting persuasive, ... you’ll be looking for and have time to collect the initial statistics you need. Convincing a prospect ... – The B2B Marketing Technology Conference. Register your interest now Collecting persuasive, tangible ...

    Dave Schafer - 29/11/2019 - 09:30

  5. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    (emphasis on what and when, less on who or why), but only so long as the data are properly collected ... less on who or why), but only so long as the data are properly collected, harvested and processed. ...

    Sue Mizera - 26/10/2020 - 10:45

  6. 4 marketing leaders share their biggest mistake (and what they learned from it)

    programmes in place to grow our collective smarketing skills and measure success through clear, shared ... always push out to the wider team and get collective viewpoints on the issue or challenge. This generates ... better ideas, gets collective energy behind a problem and helps the sell through of the solution so much ...

    Kavita Singh - 20/10/2020 - 10:52

  7. Working your way to the top: An interview with CMO of Skillsoft, Michelle Boockoff-Bajdek

    about teaching people new skills; it was about improving our collective well-being — developing ...

    Kavita Singh - 28/10/2020 - 10:46

  8. How to: Effectively collect feedback in online ordering funnels

    his 10 top tips for collecting feedback in online ordering funnels I often talk about the ‘three ... pillars’ of online client feedback (collecting, analysing and action), and undoubtedly collecting ...  the right feedback on your websites and apps is a vital first step. Collecting the right ‘qualitative information’ from ...

    Alex Clarke - 22/07/2016 - 10:18

  9. The Business Marketing Collective

    The Business Marketing Collective is a new organisation aimed at driving the B2B marketing ...

    Claire Edmunds - 11/08/2016 - 16:28

  10. The realities of running a B2B agency today

    Strategy Could gathering B2B agency leaders together to try and solve collective challenges work? ... together to try and solve collective challenges work? It had to be worth a try, says Teresa Allan Running ...

    Teresa Allan - 21/10/2019 - 09:30


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