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  1. Five ways AI impacts demand generation

    profitable investments from unprofitable ones, collect passive sales records, marketing strategies, ... and self-nurture. 3. Collect better information on leads It’s no secret that one of the challenges facing B2B ... use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. How chatbots can enhance your ABM strategy

    and qualify inbound traffic and leads in real-time — and add them to the ABM mix. Collect visitor data. ... and prospects. Another benefit from incorporating chatbots into ABM? The data they can collect, like account, ...

    Justin McDonald - 19/01/2022 - 09:16

  3. What’s in store for B2B marketing in 2022?

    most have been collecting data, the focus will now shift to accessibility and actionable insights ... to ensure meaningful and valuable personalised experiences. The approach of collecting data and identifying ...

    David Rowlands - 07/01/2022 - 15:27

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    And it always starts with showing them the outside-in view I’ve collected, and asking, “is that what we want ...

    David Rowlands - 10/12/2021 - 10:37

  5. The future of tech marketing: what’s impacting growth and revenue for 2022 and beyond

    to accept any applications from agencies or MarTech vendors. Your personal data: The data we collect here ...

    Daniela fernandes - 03/12/2021 - 16:05

  6. Annabel Rake on the importance of sustainability in marketing

    small actions that collectively make a significant impact both at home and the workplace. Wider ... issues.”  For example, at the start of COP26, Deloitte produced a Lightbulb List: a collection of 30 ...

    David Rowlands - 02/12/2021 - 08:50

  7. The B2B Marketing Awards 2021: Check out who won big

    To wrap up the night, attendees kicked off their shoes to Flo Collective at the afterparty (sponsored ...

    David Rowlands - 01/12/2021 - 16:29

  8. Why SMBs are looking for guidance and support from B2SB marketers

    This is a collection of six focus points, not to mention all the other adjustments SMBs are planning and making ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    or collectively, speaks to how you orchestrate everything from your brand personality, advertising, events ... ready source. Use the data you collect to loop back and advance your qualitative and quantitative ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    this entire blog is a B2B copywriter venting about his team’s collective pet peeves. And, to an extent, you’d ...

    David McGuire - 18/11/2021 - 16:34

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