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1. BRANDING: Celebrity sells

   at all of the product features, combining this with audience insight and then working out what ...

   a12admin a12 - 20/05/2006 - 00:00

2. PROFILE: David Smith- Marketing Director, Canon

   very often, and probably eat and drink too much. They'd like to be fitter.” The combination ...

   a12admin a12 - 28/02/2007 - 00:00

3. BEST PRACTICE: Creating the right marketing team

   dull.” The most obvious explanation for this apparent bias is a combination of the hefty £5500 page rate ...

   a12admin a12 - 19/12/2005 - 00:00

4. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

   instrumental role in this success, combined with 25 years' loyalty to IBM, it may be considered surprising ...

   a12admin a12 - 28/09/2006 - 00:00

5. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

   reason to suspect he was well placed to win the new combined position. He does suggest that his ...

   a12admin a12 - 09/07/2007 - 00:00

6. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

   of teaching with ICL. So to what does Lambert owe this success? “It's a combination of luck and astute ...

   a12admin a12 - 17/05/2006 - 00:00

7. ANALYSIS: B2B marketers procrastinate over VDP

   in B2C, according to some observers. It is well-documented that the combination of regular changes ...

   a12admin a12 - 27/01/2005 - 00:00

8. PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate

   it's done. Continued on page 22 A combination of simplicity and imagination, reminiscent of First ...

   a12admin a12 - 10/03/2006 - 00:00

9. BRANDING: Best brand 2005- Bank of Scotland Corporate

   it's done. A combination of simplicity and imagination, reminiscent of First Direct, makes the offer ...

   a12admin a12 - 10/03/2006 - 00:00

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