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1. What can B2B marketers learn from Wordle?

   the power of brand perception. Brand perception is a combination of your audience’s feelings, experiences ...

   Kerrie Malone - 29/03/2022 - 08:53

2. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

   by The Marketing Practice in 2021.  The combined Group now has a turnover of over £70m, employing over 400 people ...

   David Rowlands - 18/02/2022 - 16:35

3. How B2B marketers can visualise data more effectively

   information; more neurons in the brain are devoted to vision than to all the other senses combined ... senses combined. By representing numbers in shapes and lines we can grasp those numbers intuitively, find ...

   Tobias Sturt - 31/01/2022 - 16:41

4. What’s MOPs got to do with it?

   the process of seeking a definition and creating that combined view, we’re looking to pass on some of our ...

   David Rowlands - 22/02/2022 - 09:43

5. ABX: What is account-based experience, and what do you need to know?

   of an account-based go-to-market – one that combines the engageability of inbound marketing with the precision ...

   Daniela fernandes - 10/01/2022 - 09:54

6. Our new MD outlines his vision for the future of B2B Marketing and Propolis

   can do for the industry. And when you combine this with live and hybrid events, client reports, ... effect by combining digital community with the many other platforms we offer – For example, the power ...

   David Rowlands - 26/01/2022 - 10:48

7. How B2B sales professionals can compete in 2022’s digital battlefield

   and channels. To be truly successful, the deployment of digital sales technologies must be combined ...

   Kevin O'Regan - 23/02/2022 - 08:28

8. How human connection and automation come together to create today’s CX

   in demand combined with customers valuing a high-touch experience means that finding the right balance ...

   Stephanie Copel... - 01/03/2022 - 09:19

9. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

   as the specific actions a customer has taken on your website or app. Use this, combined with your analytics, ...

   Richard Conn - 28/02/2022 - 09:43

10. Three lessons B2B can learn from 2021

    would be able to combine the two when going hybrid, right? Wrong. Salespeople, for example, reported ...

    Dustin Deno - 14/02/2022 - 12:34

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