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1. News: New hires in B2B

   growing marketing community at the heart of the business, combined with highly respected events, marketing ... just that, combining the power of email, web and cloud to stop multi-channel cyberattack” says Ali. Tom ...

   David Rowlands - 31/01/2022 - 11:53

2. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

   a person-to-person conversation when needed. By combining human knowledge with digital tools, you can build ...

   John Allen - 15/02/2022 - 14:50

3. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

   it easier for marketers to combine offline and online data to enable personalized B2B marketing ... in a privacy-conscious era,” said Kristina Prokop, Eyeota CEO. “By combining forces with Dun & Bradstreet ... a powerful combination of data, technology and insights that help clients better target and engage audiences ...

   David Rowlands - 05/11/2021 - 12:23 - 1 comment

4. David McGuire on creating stand-out content in 2022

   Building in flexibility to respond to events in short notice. “People will probably build some combination ...

   David Rowlands - 08/02/2022 - 09:27

5. International Women’s Day: A collection of reflections

   the future, how can IWD provide us focus and inspiration? My personal approach has always been a combination ...

   David Rowlands - 08/03/2022 - 13:00

6. Partnering with your customers can be the answer to boosting your marketing impact

   of the past two years combined,” said Jim Greer, president of PVD Products. “With MarketReach’s help, we have ...

   Rod Griffith - 03/02/2022 - 08:49 - 1 comment

7. News: Kingpin and The Marketing Practice join forces

   in brand, creative and digital experience. Combined, the trio will employ over 300 people in the US, UK, ... for our clients. The complimentary offerings combined with TMP and Omobono coupled with our geographic ... what made this conversation appealing from the beginning- the potential of what the combined offering ...

   David Rowlands - 09/09/2021 - 10:52

8. Practical magic: Cooking up a potion for success for your ABM programme

   The account workshop – combining your ingredients Invite the right people The first thing to consider ...

   David Rowlands - 07/01/2022 - 09:03

9. How to develop more effective alliance partner sales tools

   educating the customers on how the combined solution addresses those needs, without too much promoting ... At the ‘consider’ stage of the customer journey, deploy sales tools that position your combined solution as uniquely ... the mutual benefits of the combined solution and the partner relationship without implying the partner’s ...

   Rod Griffith - 06/10/2021 - 12:01

10. Five ways AI impacts demand generation

    use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

    Satish Sadasivan - 14/01/2022 - 09:00

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