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1. How to approach your ABX strategy

   content? These elements combine to form a pipeline prediction score which ranks qualified accounts based ... impressions. The combination of both sets of data gives you access to holistic insights on accounts and people ... combination of that first- and third-party data set gives you access to that holistic insight of the account,” ...

   David Rowlands - 10/11/2021 - 10:57

2. The tautology of marketing operations job titles

   specifically but that just demonstrates the combination of skills that goes to make up MOps. MOps and process ...

   Simon Daniels - 03/12/2021 - 08:47

3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

   of gratitude and a thank you goes a long way and all of that combined shows we are invested in them ...

   David Rowlands - 17/12/2021 - 15:04

4. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

   that this is the impact you’re having on accounts as a combined revenue team. That’s what we mean by ABX.” The importance ...

   David Rowlands - 10/12/2021 - 11:46

5. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

   than within a network. The combined group has announced they will employ 250 people with locations ... unit rather than within a network. The combined group has announced they will employ 250 people ...

   Kavita Singh - 17/08/2021 - 11:49

6. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

   a managed return for speakers, which can benefit organisers. They can speak at more conferences and combine ... to manage without it. Potential event attendees may look for a combination of in-person and online events ... was happening at the same time, later in the day. A content journey can also combine flagship events with online ...

   François Floribert - 12/07/2021 - 15:08

7. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

   at iProspect said: “The combination of a memorable creative platform and the broad nature of the BrightHR ...

   Lucy Gillman - 07/10/2021 - 17:26

8. How to lead score like a boss

   scoring? A means to help sales prioritise leads for follow-up. An integrated process combined with data ... or models to test our various combinations and yes, this can be done in parallel to a live mode. That way, ...

   David Rowlands - 17/09/2021 - 15:40

9. How sales training and coaching can drive B2B success in 2022 and beyond

   – an extremely powerful concept as sellers attempt to navigate a virtual selling world.  This combination of data ...

   Kevin O'Regan - 09/11/2021 - 10:37

10. Everything you need to know to create a high-converting B2B product page design

    When combined with on-site features like live chat and a robust content marketing strategy, your ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

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