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  1. Funny business: 7 tips to add humour to your next B2B campaign

    to all comms makes your audience feel relaxed and comfortable, creating a greater level of intimacy ...

    Jon Lonsdale - 06/09/2019 - 11:21 - 1 comment

  2. More than 50% of digital transformations have failed – this is how to succeed

    and agile ways of working, businesses need to be comfortable in the discomfort of not knowing where ... And be comfortable with losing a little control. In short, you need to inspire your company culture from the top down ...

    Laurence Parkes - 16/08/2019 - 11:32

  3. 3 ways to create an Olympic-winning team culture

    life but admitted it significantly improved trust and leadership. “Thrown out of your comfort zone ...

    Kavita Singh - 20/09/2019 - 16:36

  4. From CMO to CEO: What it’s like at the top and how to get there

    about tech than my CTO, and I just have to be comfortable with that, and understand that my job ...

    Molly Raycraft - 15/10/2019 - 09:56

  5. How marketing leaders can avoid a 24/7 work culture

    it’s good – making you forge ahead and out of your comfort zone – or bad, eating away at you and giving ...

    Rebecca Ley - 30/09/2019 - 11:57

  6. 65% of customers don’t trust business to do what’s right for them

    behaviour. Only 40% think AI has the potential to improve customer service, and 30% are comfortable ...

    Paul Snell - 05/06/2019 - 17:06

  7. A virtual disruption is coming for B2B marketing

    constraints at the time made this VR vision seem impossible, but we are comfortably reaching that level. ... features comfortable devices, and the Magic Leap headsets introduced thus far are mostly lightweight. Since ...

    Sam Bocetta - 26/06/2019 - 10:00

  8. ‘We have nothing interesting to say, and no-one wants to hear from us anyway’

    be advocates for the project and share it with their teams and clients. Find a comfort zone When selecting ... a topic for thought leadership, it’s essential to choose one on which your stakeholders feel comfortable ... base, may not be within your executives’ comfort zone. The result – they don’t want to talk about it, ...

    Rob Mitchell - 18/12/2015 - 12:11

  9. How to cope with limited resources as a marketing leader

    say no. “I feel comfortable doing that because I have the buy-in of the boss and the CEO. They’re ...

    Paul Snell - 03/07/2019 - 09:16

  10. Memo to the Class of 2019: Embrace the positive power of saying no

    there are times when you need to get comfortable saying no. Here’s how: The (not) to-do list This comes back ...

    Jada Balster - 02/07/2019 - 09:56


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