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  1. The B2B Marketing Awards 2021: Check out who won big

    by OneGTM. Most commercially successful campaign. ‘Markers, set, go!’ for O2 Business, by The Marketing ...

    David Rowlands - 01/12/2021 - 16:29

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    and sound alarm bells. Going forward, set a dual, integrated, mutually supportive course for your business ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Feefo appoints new CMO to drive growth and overseas expansion

    is hiring new members of staff across the organisation, with the software development team alone set ...

    David Rowlands - 30/11/2021 - 16:39

  4. How CogniClick can personalise your content for ABM success

    large audience formats is a live benchmark: a set of questions on a hot topic within the B2B world. ... than done. To combat this, CogniClick sets up its clients with pre-formatted templates when they join, ...

    David Rowlands - 26/11/2021 - 14:56

  5. How to realise the full potential of sustainability marketing

    to these issues and helps set the tone.  Establish strategic goals Next, build your ESG values into your strategic ... plan. Setting and communicating ESG goals, and how you plan to deliver them, shows your business ...

    Leeya Hendricks - 26/11/2021 - 09:41

  6. Five ways your marketing team can stand-out in your business

    – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. Four game-changing insights driving customer acquisition in a digital world

    quickly to the huge swing towards digital commerce than sellers. Of course, it’s more complicated to set ... relationships, setting up calls and discussing the problems you can solve together.   Marketing can help ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. Gilroy

    and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    As this is admittedly a  big  claim, we wanted to put our initial theories and hypotheses to the test. We set out ... means freedom to discover yourself in self-fulfillment and self-realisation. Cyclists set goals ...

    Sue Mizera - 19/11/2021 - 09:34

  10. How to approach your ABX strategy

    senior manager EMEA marketing, explores all things ABX: what sets it apart from ABM, what data to select ... This step centers on making sure you have this concretely set up and agreed across your organisation ... it aligns with the business objectives set by the leadership. Here’s where marketing and sales come ...

    David Rowlands - 10/11/2021 - 10:57


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