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  1. 10 lessons learned after 10 years of modern selling

    commercial teams engage with buyers. Here are 10 insights from 10 years of experience. Showpad recently ... by and for people. In B2B sales and marketing, it's not only about empowering your commercial teams, but  also ... for this customer-first approach, enhancing relationships by giving full control to the buyer, thus making for a more ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    are saying, and what they’re doing. Kendall Jenner’s Pepsi commercial is perhaps the clearest example of that. ...

    David Rowlands - 12/01/2022 - 14:12

  3. How and why marketing must drive sustainability

    change is a crisis. Embedding environmental sustainability into our commercial goals ensures continued ...

    David Rowlands - 11/01/2022 - 08:47

  4. What’s in store for B2B marketing in 2022?

    and even The New York Times as journalists. There have also already been whole commercials made purely ...

    David Rowlands - 07/01/2022 - 15:27

  5. News: New hires in B2B

    commercial impact. To achieve this, we have always looked to hire specialists who bring radically different ...

    David Rowlands - 21/12/2021 - 09:09

  6. The big lie of thought leadership in B2B

    of evidence to show that good thought leadership content builds B2B brands and drives commercial results, ... to show that good thought leadership content builds B2B brands and drives commercial results, especially ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... commercial applications, fully aligns with the classic marketing and messaging framework called the Values ... Ladder. While different terms are used, nonetheless, it is clear: Control and performance (Values Ladder) ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    and influence what people might perceive. But you must always remember that you can’t fully control it.  LG: Why ...

    David Rowlands - 10/12/2021 - 10:37

  9. The B2B Marketing Awards 2021: Check out who won big

    by OneGTM. Most commercially successful campaign. ‘Markers, set, go!’ for O2 Business, by The Marketing ...

    David Rowlands - 01/12/2021 - 16:29

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    Institute's thinking is one major assumption — that customers will take control of their own buying journeys ... allow optimal human functioning, growth and happiness: competence (we seek control and mastery); ...

    Sue Mizera - 01/12/2021 - 10:47

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