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1. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

   for integrated, commercially-focused B2B marketing. Rombii has an excellent track record and a reputation ...

   David Rowlands - 08/09/2022 - 09:00

2. How your peers are measuring marketing operations

   and quality. In my conversations, I asked about any commercial or marketing outcome measures for MOps, along ... the question of connecting MOps performance to the wider commercial marketing picture. His team, with slightly ... commercial targets for the entire business, which everyone then works towards. (This in turn raises ...

   Simon Daniels - 25/07/2022 - 10:08

3. Brand guidelines: When should you start breaking the rules?

   of the competition. The need to respond to wider societal shifts is something that Volkswagen Commercial Vehicles ... of relationships in the commercial sector. Involve all parties Whereas often it’s the guidelines themselves ...

   Danny Philamond - 04/08/2022 - 09:46

4. Forget everything you (think you) know about ABM

   career path. I want to give everyone a commercial understanding of how and why ABM works, including: Why ...

   David Rowlands - 18/08/2022 - 15:17

5. Digital vs. print marketing: A bright and measurable future together

   and this means increased commercial outcomes. This is at the forefront of the developments to print. Many brands ...

   Joe Courts - 03/08/2022 - 12:55

6. News: The B2B Marketing Awards shortlist announced!

   Most commercially successful campaign 'Global 1:1 ABM program' for Hitachi Vantara, ...

   David Rowlands - 23/08/2022 - 09:55

7. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   commercial strategy narrative for the industry- all in a way that led uniquely back to ZS.  Qualitative ... with CEOs and chief commercial officers at key Fortune 100 pharmaceutical companies, and ultimately ... necessary) commercial strategy narrative for the industry- all in a way that led uniquely back to ZS. To get ...

   David Rowlands - 14/06/2022 - 11:16

8. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

   “We’re here to connect marketing activity to commercial outcomes. To boost transparency and spell the end ...

   David Rowlands - 13/07/2022 - 14:55

9. Everything you need to know about purpose washing

   for commercial gain. Piers Newson-Smith, director of brand strategy and planning UKI at EY will also be on hand ... to which their brand champions a caused-based purpose for commercial versus societal gain, we found ...

   Vanessa Cheal - 01/07/2022 - 10:01

10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    for you” and enabling them to customise payment and commercial solutions to suit both their business ...

    Jonathan Turner - 20/07/2022 - 09:29

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