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1. Building an authentic brand: Defining the building blocks for brand success

   about: Does building an authentic brand mean a clash between commercial and altruistic imperatives? Has ...

   Daniela fernandes - 28/02/2022 - 15:17

2. News: B2B Marketing appoints new managing director, Richard O’Connor

   more recently, ran the commercial function for EG, a commercial real estate data and Intelligence ...

   David Rowlands - 26/01/2022 - 10:41

3. Why B2B marketers are the new custodians of customer data

   as the ‘colouring-in department’ a few years back, the B2B marketing team has evolved into a commercially driven, ... privacy are what pushed ownership of customer data into the hands of marketing, good commercial sense ...

   Emma Crofts - 18/02/2022 - 13:36

4. 10 lessons learned after 10 years of modern selling

   commercial teams engage with buyers. Here are 10 insights from 10 years of experience. Showpad recently ... by and for people. In B2B sales and marketing, it's not only about empowering your commercial teams, but  also ... technological innovation, a total evolution in the ways we work and a dramatic change in how commercial teams ...

   Pieterjan Bouten - 13/01/2022 - 09:50

5. Our new MD outlines his vision for the future of B2B Marketing and Propolis

   and marketing transformation programme across EMEA, Asia and the Americas and, more recently, ran the commercial ... function for EG, a commercial real estate data and Intelligence business, part of RELX plc. Trustworthy ...

   David Rowlands - 26/01/2022 - 10:48

6. Abhi Morjaria on diversity and inclusion in B2B spheres

   are saying, and what they’re doing. Kendall Jenner’s Pepsi commercial is perhaps the clearest example of that. ...

   David Rowlands - 12/01/2022 - 14:12

7. How and why marketing must drive sustainability

   change is a crisis. Embedding environmental sustainability into our commercial goals ensures continued ...

   David Rowlands - 11/01/2022 - 08:47

8. How sales training and coaching can drive B2B success in 2022 and beyond

   in a post-pandemic world. However, today’s commercial environment is tougher than ever: competition is rife across ... and sales pipelines in a post-pandemic world. However, today’s commercial environment is tougher than ever: ...

   Kevin O'Regan - 09/11/2021 - 10:37

9. News: New hires in B2B

   as the world’s most valuable commercial services brand. Today, our expertise spans every sector, addressing ...

   David Rowlands - 31/01/2022 - 11:53

10. News: New hires in B2B

    commercial impact. To achieve this, we have always looked to hire specialists who bring radically different ...

    David Rowlands - 21/12/2021 - 09:09

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