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  1. The big lie of thought leadership in B2B

    of evidence to show that good thought leadership content builds B2B brands and drives commercial results, ... to show that good thought leadership content builds B2B brands and drives commercial results, especially ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. The B2B Marketing Awards 2021: Check out who won big

    by OneGTM. Most commercially successful campaign. ‘Markers, set, go!’ for O2 Business, by The Marketing ...

    David Rowlands - 01/12/2021 - 16:29

  3. Events producer

    for creating/reviewing the commercial proposition for the event and working with all teams to turn that into a reality. ... This is hybrid role, spanning commercials, content and operations, and includes elements of all, focusing ... Commercial aptitude with desire to evolve and grow Great communicator with strong analytical research skills ...

    Jennie Barrick - 09/07/2021 - 18:05

  4. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    the BrightHR service. “Tottenham all over again”, he complains.  The commercial, created by Whitespace ...

    Lucy Gillman - 07/10/2021 - 17:26

  5. What’s in store for B2B marketing in 2022?

    and even The New York Times as journalists. There have also already been whole commercials made purely ...

    David Rowlands - 07/01/2022 - 15:27

  6. Kate Owen on how multifaceted ABM can be applied across higher education

    through: Student rental income. Commercial revenue: vending, laundry and provision of extra services. ... of focus on a “more commercial aspect”. This, of course, helps with ABM strategies and account ...

    David Rowlands - 19/10/2021 - 16:26

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    shrunk dramatically, and commercial pressures mean that publications are only able to cover a narrower ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    outlining the importance of looking at client base and commercial strength. Same same but different: ... for clients, to become more creative about the commercial and resourcing model.” In other words, a chance ...

    Lucy Gillman - 08/10/2021 - 10:04

  9. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    key B2B accounts. It was aimed at demonstrating just what commercial value marketing could offer ... strategically as you think they do? 3. Commerciality While ABM is built on nurturing relationships ... and reputation, don’t forget the third ‘R’: revenue. We have to continue to sharpen our focus on the commercial ...

    Zoe Hominick - 09/07/2021 - 17:56

  10. The ultimate guide to content marketing

    everyone doing it? Quite often, the commercial side of the company wants to implement content marketing ...

    Jack Mann - 22/07/2021 - 11:06


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