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1. How to use data to optimise your marketing spend

   activity is delivering the most commercial value. It’s a way of working out how a sale has been achieved ...

   Kate Cox - 28/09/2021 - 09:52

2. Transformation through messaging and engagement: An interview with Gary Hurry

   commercial performance, but also how our brand is perceived. 3. And how about when it comes to messaging ... markets. Much of this would ordinarily have been behind a commercial paywall, but we made the decision ... our big challenge is to continue driving dialogue and commercial traction in the c-suite of major ...

   David Rowlands - 31/08/2021 - 09:37

3. CX

   accounts, Transmission; and Scott Cannon, senior manager, U.S. commercial marketing – business personal ...

   Jack Mann - 07/06/2021 - 20:36

4. Growth

   Hill, global head of commercial marketing, HP Executive engagements: Powered by digital Anamika Gupta, ...

   scotty - 20/05/2021 - 18:11

5. Has B2B ecommerce finally come of age?

   commercial contracts, were suddenly selling to the local hairdressers and restaurants. Personal protective ... virtual workforce to get the necessary financial sign-off to set up large commercial contracts, so set up ... definition of ‘commercial transactions conducted electronically on the internet’ as we see the IoT impacting ...

   Kavita Singh - 13/05/2021 - 14:05

6. What makes good marketing automation in 2021?

   director of enterprise and commercial marketing at Adobe, to discuss three practices. Create ... spoke with Peter Bell, director of enterprise and commercial marketing at Adobe, to discuss three ...

   Kavita Singh - 02/08/2021 - 11:36

7. 6 reasons why it’s important for marketing to understand finance

   their commercial skills. This gives marketers a great opportunity to engage the professional curiosity ...

   Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

8. News: B2B Marketing Awards 2021 shortlist announced!

   including: ‘Best use of customer insight’; ‘Most commercially successful campaign’; ‘Best corporate ...

   David Rowlands - 25/08/2021 - 17:15

9. News: Publicis Groupe UK acquires Octopus Group

   existing B2B specialists, and will bring strategic, creative, technology and commercial acumen ... teams. They are relying on agency partners to combine deep commercial insight and creativity to help ...

   David Rowlands - 16/02/2021 - 16:22

10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    commercial applications, fully aligns with the classic marketing and messaging framework called the Values ...

    Sue Mizera - 19/11/2021 - 09:34

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