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1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   commercial applications, fully aligns with the classic marketing and messaging framework called the Values ...

   Sue Mizera - 19/11/2021 - 09:34

2. What is connected TV and how can it be used in B2B marketing?

   production value commercials. This is great for your brand’s image – you’re running with the big dogs now ... a Super Bowl spot, but having the CEO’s kid edit a commercial shot on his iPhone is probably not going ...

   Kavita Singh - 02/06/2021 - 10:52

3. What’s the point?! The importance of brand purpose

   as ‘pink and fluffy’ as the stated brand purpose is often disconnected from the commercial goals. Someone ... in finance sets some commercial goals and then marketing try and shoehorn a purpose around that. Frankly, ... with your ‘why’ and build your commercial model around that, then that disconnect won’t exist. ...

   David Rowlands - 27/01/2021 - 09:22

4. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

   brokerage, Retina  rebranded the company, and launched its commercial and international businesses in India, ... brokerage,  Retina rebranded the company, and launched its commercial and international businesses in India, ...

   Kavita Singh - 02/06/2021 - 11:24

5. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

   the Profit Hunter branding for Embraer Commercial Aviation and it has been an incredible global success ... programme in B2B marketing." Arjan Meijer, CEO and President Embraer Commercial Aviation Elevation ...

   Kavita Singh - 02/06/2021 - 13:50

6. Award case study: Find out how PwC managed to win marketing team of the year

   innovation and commercial impact, driven by four guiding principles:  PwC innovates every day  PwC is ... inclusive by default  PwC tells stories that inspire PwC delivers commercial impact with purpose  Commercial ... and commercial impact, driven by four guiding principles:  We innovate every day  We are inclusive by default  We ...

   Kavita Singh - 26/11/2020 - 15:16

7. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

   who the market winner was.   Objectives of the campaign The commercial objectives set were a tall ... commercially impactful ABM programs that drive such needle-shifting results.  Agent3 approached ...

   Kavita Singh - 02/06/2021 - 12:29

8. Turning pitches into experiences

   share our best work as it’s commercially sensitive so we want to show you instead. For a limited time, ...

   Lee Wardell - 25/06/2021 - 10:40

9. How to build an award-winning team with PwC's Maria Jennings

   to be commercial and grounded in the client. JH: I think so many marketers relate to that but storytelling ... about consistency, client centricity and commerciality. If we don't have those three things in our ... by commerciality. What I mean by that is it doesn't just have to be a revenue number that you attach to what ...

   Kavita Singh - 01/04/2021 - 16:13

10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    commercial applications, fully aligns with the classic marketing and messaging framework called the Values ...

    Sue Mizera - 10/08/2021 - 16:22

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