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1. News: Report highlights how Covid-19 and behavioural trends will shape the role of the CMO

   businesses are shifting towards a marketing-led model overseen by a CMO with a commercial-mindset. The CMO ... with a commercial-mindset. The CMO role is already evolving to include growth responsibilities for 39% of respondents’ ...

   Kavita Singh - 12/10/2020 - 10:49

2. How to track the business impact of your marketing campaigns

   this activity against commercial performance. The upshot is that with the right creative skills and technical ... Building a tracking ecosystem that works for your brand Defining the commercial metrics and value relevant ...

   Jack Mann - 20/04/2020 - 16:33

3. News: Adform appoints David Hillier as head of product marketing

   role will be essential in uniting the commercial and product teams and building international awareness ... planned for later in the year. His role will be essential in uniting the commercial and product teams ...

   Kavita Singh - 09/06/2020 - 15:26

4. Here are our hive experts' 2021 predictions

   everything online and killing any chance to connect in person, commercial teams will come to rely much more ... especially around commercial acumen and strategic thinking will be key. Team leaders will look to develop ...

   Kavita Singh - 27/01/2021 - 10:48

5. The 30-minute campaign makeover guide

   commercially-driven email marketing campaigns… Learn how to dramatically cut down the time it takes to produce ... effective, commercially-driven email marketing campaigns… If there’s one thing Force24 understands, it’s how ... be the total opposite. So, how can you create commercially-driven comms that include engaging email campaigns, ...

   minesh.mistry_354001 - 02/01/2020 - 16:48

6. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

   I felt it very important to correlate our marketing decisions on a commercial basis.” On-demand session ...

   Kavita Singh - 09/07/2021 - 16:53

7. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

   leverage the power of brand commercially, it has to flow through the organisation and your people and your ...

   Kavita Singh - 18/06/2021 - 11:52

8. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

   an important voice for restaurant owners everywhere, highlighting the commercial constraints of the platform ... Hospitality, Catering Today and Catering Scotland. The campaign delivered a signicant commercial impact: ...

   David Rowlands - 26/11/2020 - 16:23

9. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

   as an events and powerpoint execution arm and transform it into a highly commercial function and a critical ... and strategic but also pragmatic and commercial. At Thomson Reuters, she brought scale and industrialisation ...

   Kavita Singh - 26/11/2020 - 14:20

10. Awards case study: Find out how Edelman helped Mitsubishi Aircraft Corporation to hold an outstanding air show

    level and in military aircraft. Specifically, MITAC is developing Japan’s first ever commercial jet ... aircraft – and its first commercial aircraft overall in 50 years – from scratch, helping kickstart and grow ... Japan’s aerospace industry as a whole. In a crowded commercial aviation landscape, MITAC is focusing ...

    Kavita Singh - 14/05/2020 - 10:11

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