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  1. How to bridge the sales and marketing alignment gap – once and for all

    to achieve? According to Gartner, 49% of organisations have a common lead definition that was developed ... and customers? Have you agreed on common definitions – for example, what is a qualified lead- you might ... agreed on a common language, set mutual KPIs, and show a willingness to work together. But business ...

    John Cheney - 17/01/2022 - 10:01

  2. 10 lessons learned after 10 years of modern selling

    sellers–those using a mix of video, phone and occasional in-person visits will be the most common sales role ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. Improving CX with revenue enablement

    growth for them and my own companies. The common theme that I have seen in all these businesses, aside ...

    Adam Mincham - 10/01/2022 - 09:12

  4. Christelle Fraysse on the importance of a solid CRM system

    simple, but these areas are often overlooked. An agreement on common definitions and metrics is also vital ... on question, how can CRMs help with this? Why are they so important?  CRMs provide a common lens for the entire ... alignment; it requires a common language, mutual KPIs, and a willingness to collaborate. In order to bridge ...

    David Rowlands - 16/12/2021 - 12:19

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    LG: What are some of the common hurdles you face when trying to make your brand present throughout ... the whole organisation? How can marketers remedy that? The common hurdle is often relayed as getting ...

    David Rowlands - 10/12/2021 - 10:37

  6. The big lie of thought leadership in B2B

    to distribute thought leadership content. One of the most commonly-cited factors that increase likelihood to buy ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    not be obvious, but tech and brand have fought, and are still fighting, common battles. I have recently been ... insight, a greater, final reason for brand and martech to join forces in these common, shared struggles? ...

    Sue Mizera - 01/12/2021 - 10:47

  8. Gilroy

    and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to signal the correlations of both disciplines and their common sources of motivations, we will identify ... the correlations of both disciplines and their common sources of motivations, we will identify the three categories ... of behavior, marketing, philosophy, psychology, and culture. Yet, to date, the Values Ladder is most commonly ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Four tips and tricks to think differently about content management and improve digital experiences

    own technology, siloed asset management systems can arise. And because assets are commonly shared ...

    Kieron McCann - 10/11/2021 - 14:59


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