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  1. Live reaction: Can ChatGPT write your B2B copy?

    content without checking it first?)  But that’s obvious, common sense stuff. Let’s see what this new toy ... to feed on so, in one sense, it’s very skillful plagiarism. Useful for playing catchup, but if you want ...

    David McGuire - 12/01/2023 - 14:34

  2. Propolis February ESG roundtable RYI

    in a practical sense? At our February 2023 Propolis Roundtable we'll be exploring what your ESG strategy ... to your brand How to avoid the most common ESG strategy pitfalls The best ways to convince sceptical ...

    scotty - 06/12/2022 - 10:55

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    a common language of SOM, competitive differentiation, business growth, and customer loyalty, (p)reference. ... Keep your examples vivid. Always cite your sources as common points of reference. It is not only what ... and act in harmony with our sense of purpose and fulfilment.  This is a paper in its own right, ...

    Sue Mizera - 15/12/2022 - 08:40

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    in the classical sense of powerful advocate, exquisite defendant, arguer par excellence. Harkening, in fact, back ... stand-off between brand-building and sales-staffing dishes up a rich opportunity to call out common ... Start from a common place A piece of shared wisdom, a tribal assumption, common beliefs and values. It’s ...

    Sue Mizera - 08/12/2022 - 10:09

  5. Feb 23 roundtable interest

    is meaningful and personal to your brand How to avoid the most common ESG strategy pitfalls The best ways ...

    scotty - 12/12/2022 - 13:00

  6. ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

    of an economic downturn. The common issues with ABM programmes. How mature ABMers are and how this compares ... the ABM Census to see how you measure up against your peers and access a mine of ABM insight! 6sense ... are at with their ABM. Sponsored 6sense ...

    David Rowlands - 01/11/2022 - 17:19

  7. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    a common goal, which is to delight customers.  7. Living a balanced life This is the goal of Taoism. ... through a common set of tools that give everyone the insights they need into customers and the freedom ...

    Mary Gilbert - 21/11/2022 - 11:12

  8. In Web 3.0 terms, today is 1995

    sense there’s nothing different about Web 3.0 from any other kind of marketing or service. It’s about ...

    Joel Harrison - 10/11/2022 - 16:43

  9. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    of the common sales/marketing issues on alignment “I’ve been going to the ABM Conference as long as it’s been ... of delegates – there’s a big sense of community” Renaye’s advice is clear: “There is no other – honestly, ...

    David Rowlands - 01/11/2022 - 08:16

  10. SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

    that command constant attention through daring advertising and positioning have one thing in common: they go ...

    David.power_519256 - 19/10/2022 - 16:00

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