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1. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

   demonstrate its contribution to the business and the board   Intense competition and rapidly shifting market ...

   Cliff_1 Guy - 02/12/2021 - 11:33

2. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

   said Ian Howells, Sage VP and head of marketing for Sage Intacct. “6sense is our competitive advantage ...

   David Rowlands - 20/01/2022 - 14:46

3. Why you need emotional marketing in 2022

   or in competition? As a consultancy, we look for ways to increase opportunities and to accelerate business ...

   David Rowlands - 20/01/2022 - 08:51

4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   introduced the significance of competitive advantage and premium pricing through differentiation — that could ...

   Sue Mizera - 01/02/2022 - 15:00

5. Establishing the right goals in 2022 for small businesses

   growth (such as marketing dollars to drive demand in a competitive space), so they must focus ... in January 2021 alone, and competition is now so prevalent that customer experience can be a distinguishing ...

   Rebecca Grimes - 20/12/2021 - 12:14

6. Six B2B industries that should be leveraging marketing automation

   and prioritise marketing automation, entire industries can become more competitive! 1. Non-for-profits ... not just about attracting new customers either. In a competitive industry, marketing automation platforms ...

   Tom Ryan - 14/12/2021 - 08:58

7. How and why marketing must drive sustainability

   sustainability practices and policies clearly. Clients want to see our EcoVadis scores as part of our competitive ...

   David Rowlands - 11/01/2022 - 08:47

8. How sales training and coaching can drive B2B success in 2022 and beyond

   in a post-pandemic world. However, today’s commercial environment is tougher than ever: competition is rife across ... competition is rife across digital channels, and marketers face a plethora of decisions and shifts in buyer ...

   Kevin O'Regan - 09/11/2021 - 10:37

9. Christelle Fraysse on the importance of a solid CRM system

   and accurate forecasting and reporting capabilities, are far better placed to fend off competitive threats.  ...

   David Rowlands - 16/12/2021 - 12:19

10. Are the 2020s the Decade of the Great B2B Rebranding?

    Brands build “competitive moats, filled with poisonous alligators” because brands cannot be copied, ... reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ...

    Sue Mizera - 01/12/2021 - 10:47

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