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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Brands build “competitive moats, filled with poisonous alligators” because brands cannot be copied, ... not acted on. Not building the brand is, arguably, the greatest risk. Their question, however, “Are ... reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Hiscox launches card game to educate businesses about cyber security

    commented: “The pandemic has presented greater cyber security risks for UK businesses, and it’s more ...

    David Rowlands - 30/11/2021 - 09:52

  3. How to realise the full potential of sustainability marketing

    on environmental and social justice issues to strengthen your brand further. To gain competitive advantage, you ... financial returns and risk mitigation, can support your marketing efforts.  Use proactive, values-driven ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. 11 words to delete from your B2B copy

    replace them. In today’s ultra-competitive digital content landscape, marketers must utilise every ...

    David McGuire - 18/11/2021 - 16:34

  5. How sales training and coaching can drive B2B success in 2022 and beyond

    in a post-pandemic world. However, today’s commercial environment is tougher than ever: competition is rife across ... competition is rife across digital channels, and marketers face a plethora of decisions and shifts in buyer ...

    Kevin O'Regan - 09/11/2021 - 10:37

  6. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    professionals have warned that B2B organisations are at risk of missing vital sales opportunities thanks ... to CX.   Check out Propolis now! CX professionals have warned that B2B organisations are at risk ...

    David Rowlands - 20/10/2021 - 11:33

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    on sales which helps to explain the risk. This year’s edition explores how the pandemic has created ... on sales; not investing in this area carries a risk, but so does not investing enough.  Thought leadership ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. Driving growth through CX

    to listen to customer feedback, or risk losing business. It is more important than ever to retain customers ...

    James Frampton - 01/11/2021 - 10:02

  9. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    to stay ahead of the competition.  8. Chief sales officer. Responsible for leading a company’s sales ...

    David Rowlands - 28/10/2021 - 16:41

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    is it for organisations to truly have one message? What’s the risk if they don’t? It’s really important for brands ...

    Anonymous (not verified) - 20/10/2021 - 16:35

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