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1. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

   to market financial services. It's not like marketing sweets or even stationary; it's very complex ...

   a12admin a12 - 19/12/2006 - 00:00

2. BEST PRACTICE: Procurement – Revenge of the nerd?

   Butterworth. “Explain what marketing is. Let them see the complexities of our industry. If they understand you ...

   a12admin a12 - 25/05/2005 - 00:00

3. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

   complex and ultimately ambitious approach than simply rebranding the newly merged business and carrying ...

   a12admin a12 - 28/02/2005 - 00:00

4. CRISIS MANAGEMENT: Brand overboard

   professional will be experienced in the complexities of liaison with the media and reputation management, ...

   a12admin a12 - 20/08/2006 - 00:00

5. Don’t chase after Google’s algorithm, chase after what users want

   Digital By @priteshpatel9 17680 blog/posts/2012/04/27/don’t-chase-after-google’s-algorithm-chase-after-what-users-want Last week I attended BrightonSEO. Usually I just follow it on Twitter, but this year decided that I had to be there as so much has devel ...

   Helen Lawson - 27/04/2012 - 09:41

6. Do journalists use social media to research stories?

   Social PR Do journalists use social media? Are you missing a trick if you’re not engaging with editorial contacts on Twitter? Which channels should you focus on developing? 17443 blog/posts/2012/04/16/do-journalists-use-social-media-research-stories Certa ...

   Helen Lawson - 16/04/2012 - 11:46

7. 5 ways to build your construction brand online

   The construction industry is a very competitive marketplace and the main way companies can stand out from the crowd is by building, and maintaining, a strong brand. 17424 blog/posts/2012/04/13/5-ways-build-your-construction-brand-online Branding builds a ...

   Helen Lawson - 13/04/2012 - 09:20

8. 5 things to consider before you start your email marketing campaign

   Email In this episode of MDi TV we take a look at some important things to consider prior to developing an email marketing plan or campaign. 17336 blog/posts/2012/04/10/5-things-consider-you-start-your-email-marketing-campaign Email is an area which many ...

   Helen Lawson - 10/04/2012 - 10:11

9. How to get the most from your relationships with architects?

   Social The window of interaction between product manufacturers and architects during specification is brief. But are you making best use of this opportunity? 17335 blog/posts/2012/04/10/how-get-most-your-relationships-architects  “When I specify products, ...

   Helen Lawson - 10/04/2012 - 10:05

10. Make best use of your digital marketing at events

    Maximising your presense at a show or event isn't just about having enough brochures and the right name badges. Integrate your digital marketing for a bigger, more rewarding impact. 16515 blog/posts/2012/02/13/make-best-use-your-digital-marketing-eve ...

    Helen Lawson - 13/02/2012 - 11:12

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