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  1. News: Gravity Global acquires Mojo Media Labs

    Global, B2B and complex markets consultancy, has acquired Mojo Media Labs (Mojo), a specialist in ABM ... creative, media, PR, ABM and content. With Mojo, we can fulfil the most complex marketing matrices ...

    David Rowlands - 15/06/2022 - 17:18

  2. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    These challenges are what led First Onsite to Jabmo, experts in ABM for B2B organisations that rely on complex ... The most effective ABM campaigns for complex sales can take many months to see a proven ROI. ABM ...

    David Rowlands - 08/07/2022 - 15:25

  3. It’s time to rethink social

    Play the long game For Andy, “nothing in marketing is ever super complex.” At its core, the aim ...

    David Rowlands - 05/07/2022 - 12:24

  4. News: Monthly roundup of new hires in B2B

    to help clients navigate the complex data and tech decisions that support success locally, regionally ... around the right the metrics and services to deliver the complex transformations required to be ready ... in a volatile, uncertain and complex world.” Rhian said: “I’m delighted to join HiveMind and be part of a team ...

    David Rowlands - 01/06/2022 - 09:59

  5. ABM is a marriage, not a fling

    strategy. If your potential customers are big, complex companies, you will see a lot of benefit in treating ...

    Carolina Marino... - 24/06/2022 - 09:18

  6. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    out in a sea of B2B campaigns and communicate a complex technical message.  Through a new report ... new tools to help solve their problems. DISQO conveyed the complexities of the methodology, while ...

    David Rowlands - 14/06/2022 - 10:03

  7. Five features B2B companies should look for in a marketing automation software

    communications at each stage of the often long and sometimes complex decision-making process, but which also ...

    Tom Ryan - 27/06/2022 - 16:15

  8. It’s time for B2B organisations to catch up on personalisation

    an additional layer of complexity that comes from a more complex B2B buying process.  Here’s how personalisation ...

    Kieron McCann - 31/05/2022 - 10:25

  9. 16 essential quality checks for your B2B content

    it wrong can undermine your credibility from the off. (Naturally, Muphry’s Law dictates there will now ... to impress your reader with language that’s more complex than it needs to be. Be authentic. 8. Are claims ... you care about being thought credible and intelligent, do not use complex language where simpler ...

    David McGuire - 25/03/2022 - 09:33

  10. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    to the pandemic and how its platform could help businesses navigate the complexities of a hybrid workplace. ...

    David Rowlands - 14/06/2022 - 10:15


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