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1. Why B2B marketers are the new custodians of customer data

   sector – rising by 33% year-on-year (from 63 to 84). Meanwhile, new data privacy laws, GDPR and Apple’s ... data privacy laws making third-party data less available and arguably less valuable, it follows ...

   Emma Crofts - 18/02/2022 - 13:36

2. What can B2B marketers learn from Wordle?

   with complaints that the game was now too complex, that the words were too hard to guess within just six ... easier- so why are users complaining about complexity, and what can B2B marketers learn from this? Brand ... it to a national newspaper that regularly covers complex political and cultural affairs was enough to persuade ...

   Kerrie Malone - 29/03/2022 - 08:53

3. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

   us to build complex rules to automatically eliminate the vast majority of duplicates and flag those ...

   David Rowlands - 22/04/2022 - 15:25

4. Are you a CMO worried about budget? Read this

   are complex and not necessarily as user-friendly as we’d like them to be. All a CMO needs to do is go out ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

5. The Croc on winning Gold for ‘Best use of creative’

   In filmmaking, the director’s original vision can often get lost in the complexity of the production process. ... and complexity, but you get the point! LG: Realise your vision was a multi-channel campaign- clips were reused ...

   David Rowlands - 03/05/2022 - 08:42

6. Four steps to selecting the right companies to target with ABM

   is needed to meet targets and clear the way for more complex accounts. Quick win accounts will be selected ... based on the length and complexity of the buying cycle. Brand credibility: Will winning this account ...

   Feroze Engineer - 13/04/2022 - 08:36

7. Paying attention to your brand is always on trend

   there are many who would argue otherwise. They would say that the complex value-delivery model present in the B2B ...

   Diane Hund - 25/04/2022 - 17:07

8. The Great Customer Resignation: Is AI the key to holding onto your customers?

   Additionally, attitudes towards traditional CRM solutions suggests they are too difficult and overly complex ... to benefit most from a CRM system either can’t or won’t use it because it’s overly complex and not very ...

   David Rowlands - 14/04/2022 - 08:18

9. Why B2B needs to invest in the metaverse

   that resonate with the complex data-driven information architectures around which B2B businesses increasingly ... for example: historically focussed on selling big bits of complex metal and technology in the form of aviation ...

   Martin Brierley - 21/03/2022 - 15:01

10. Ignite USA: The answer to finding your B2B tribe

    alignment, changing buyer expectations and the increasing complexity of execution. This is going to hurt ...

    James Soto - 01/04/2022 - 09:04

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