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  1. Five strategies to create a B2B customer experience that beats the competition

    as complex  Whilst most of your customers are coming to you for the same type of service or product, ...

    Stephanie Copel... - 22/04/2022 - 08:58

  2. A how-to-guide to make a successful B2B podcast

    of becoming too complex. Don’t forget, people can access and listen to podcasts on the go from a variety ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  3. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    that champions SMEs by giving them all the HR, employment law, health and safety tools and support they need ... of a button and access to employment law experts 24/7.  Rebecca McEwan, business development manager ... an award-winning people management software company that champions SMEs by giving them all the HR, employment law ...

    Lucy Gillman - 07/10/2021 - 17:26

  4. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    audiences- customers vs. consumers- and on the complexity of the selling process.  These distinctions ... in themselves, but rather are always a “gateway" — they buy, specify, sell on to a complex value chain ... Complexity of the selling process B2B is marked overall by complexity — products are complicated, technical, ...

    Sue Mizera - 28/01/2022 - 15:55

  5. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    marketing for the accountancy practice that specialises in complex tax and audits. Blick Rothenberg’s ...

    David Rowlands - 19/04/2022 - 14:29

  6. Three tips to better product messaging

    a high level, but for more complex products with multiple use cases or functionality – many problems ...

    Rachel Rapoza - 30/03/2022 - 12:09

  7. How B2B marketers can visualise data more effectively

    powerful in helping us understand complex information. Humans are astonishingly receptive to visual ... get that right you can use even the simplest tools to convey it. You don’t need complex, professional ... visualisation is remarkably powerful in helping us understand complex information. Humans are astonishingly ...

    Tobias Sturt - 31/01/2022 - 16:41

  8. Jon Moger on what it takes to make a successful global brand

    is increasingly interconnected which adds increasing complexity in how to meet both the opportunities ...

    David Rowlands - 24/03/2022 - 15:04

  9. Universal identity resolution is a myth. It’s also a bad idea

    a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ... model, brands that work hard to comply with the law and understand the nuances of consumer privacy ...

    Ray Kingman - 05/11/2021 - 09:31

  10. Marketing Simply In An Era Of Complex Products

    for step-by-step tactics and guidance on creating effecti ve marketing messaging for complex tech products Tech ... and salespeople must take the customer through a complex educational process to explain the unique technical ... value. But how do you do that? How do you cut through complex messaging and harness the power ...

    Cliff Guy - 04/11/2021 - 13:02


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