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1. Barbara Stewart on nailing your CX in 2022

   is more complex than her counterpart, this doesn’t give B2B a free pass. “The ease I expect of Netflix ...

   David Rowlands - 18/01/2022 - 08:48

2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

   is more complex than ever, and rapid change is the norm. Having one, trusted location where you can keep ...

   David Rowlands - 26/01/2022 - 10:48

3. Five of the best digital marketing strategies B2B can learn from B2C

   to market to them.  So, whether it’s a procurement director at a major bank or a partner in a small law ...

   Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

4. How sales training and coaching can drive B2B success in 2022 and beyond

   long-term growth and success in complex sales environments. Coaching vs. training The world’s best athletes ... selling faster. Moreover, the complex nature of B2B selling means there is significant value in providing ... that buyers now expect no matter how diverse the buying committee or how complex the buying process. Providing ...

   Kevin O'Regan - 09/11/2021 - 10:37

5. Four tips and tricks to think differently about content management and improve digital experiences

   be omnipresent, show up in real-time and personalise messages, at scale. But the complexity of presenting ... responsible for the complex process of creating and deploying content – but the department taking the lead can ... personalisation. It’s likely for this reason, as the experience challenge gets more complex, that DAM as a solution ...

   Kieron McCann - 10/11/2021 - 14:59

6. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

   businesses are compliant with laws and regulations, chief compliance officer roles grew by 28%.  10. CMO. ...

   David Rowlands - 28/10/2021 - 16:41

7. Agile marketing can be your enabler of opportunity

   be a limiting factor within organisations where complexity abounds. It can also wear thin as processes, ... teams to work on a complex project in short timescales, rather than focusing on a linear approach. ... a win-win. Try it, you might like it As a mindset, a methodology and a microcosm for complex projects, agile ...

   Steven Cozens - 12/10/2021 - 10:45

8. B2B Marketing privacy policy

   approved third party partners. Our lawful basis for processing your data It’s in B2B Marketing’s legitimate ... the basis that the data will be used by the partner under a lawful basis of legitimate interest ...

   a12admin a12 - 30/09/2021 - 16:14

9. How to use data to optimise your marketing spend

   sectors, from small companies like plumbers and hairdressers to large financial corporations, law firms ...

   Kate Cox - 28/09/2021 - 09:52

10. Award case study: Find out how Cognism won the award for 'UK-founded martech vendor of the year'

    of complex data compliance regulations – there was a need for abundant, compliant, and accurate prospect ... the European market rather than implement the new law into their workflows. This has given Cognism a highly ... of complex data compliance regulations – there was a need for abundant, compliant, and accurate prospect ...

    Kavita Singh - 22/03/2021 - 15:16

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