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1. Ignite London 2021 Session: Embracing B2B e-commerce – how to succeed in a complex, regulated world

   to start selling online as a business imperative, but selling complex, highly configurable products ... to support customers buying complex products with little or no human contact Ways to improve conversion rates ... e-commerce website Using nurture campaigns to guide people through a long, complex customer journey ...

   Jack Mann - 05/07/2021 - 12:57

2. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

   problems in its tracks. If you’d like a more comprehensive, detailed account of the complexities of ABX, ...

   David Rowlands - 10/12/2021 - 11:46

3. Five questions to help pinpoint your brand identity

   of an entire corporation, likely with years of complex history, story nuances and leadership changes- ...

   Charlotte Hartley - 23/09/2021 - 11:08

4. Annabel Rake on the importance of sustainability in marketing

   such as WWF, Deloitte focuses on “creating clear, simple explanations on what can be some quite complex ...

   David Rowlands - 02/12/2021 - 08:50

5. What’s in store for B2B marketing in 2022?

   accelerations of all time and it shows no sign of slowing down, just getting more and more complex. You cannot ...

   David Rowlands - 07/01/2022 - 15:27

6. News: Gravity Global receives major investment from private equity fund to continue international expansion

   in complex and B2B markets, worldwide. Gravity has completed three significant acquisitions in the past 18 ...

   David Rowlands - 09/09/2021 - 15:08

7. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

   to having operations in countries with differing laws and regulations, where these may not align to your ...

   Anonymous (not verified) - 20/10/2021 - 16:35

8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

   range of issues. In B2B, there are often complex topics which are highly relevant for a particular ...

   Andrew Mildren - 02/11/2021 - 15:10

9. How to market complex propositions well

   factors for marketing complex propositions well When marketing a higher value and inherently complex ... product or solution, the buying cycle tends to be longer and less linear. Highly-complex propositions ... marketing scenario. When a value proposition is complex, buyers need more time to research their options ...

   Jack Mann - 24/03/2021 - 10:26

10. Can you outsource your sales team?

    is limited. Appointment Setting (AS) is a complex process, and it involves intricate and seamless development ... even more complex since the SDRs are not working just on a dedicated program but will be working ... by all stakeholders involved. Conclusion Outsourced AS programs are complex and will require investment ...

    Satish Sadasivan - 28/06/2021 - 13:50

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