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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    signed the Declaration of Independence during the Continental Congress of 1776: “If we don’t all hang ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    General B2B marketing Master- Teams, Resourcing & D&I Transformation Leaders Internal & External talent Acquisitions will bolster the power of Dun & Bradstreet programmes to make it easier for marketers to combine offline and online data t ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  3. How to approach your ABX strategy

    and trigger appropriate action. For example, accounts showing signs of being in-market and ready to engage. ...

    David Rowlands - 10/11/2021 - 10:57

  4. Taking the pulse of your brand and communications

    cousins, we do what we can. Most would probably agree that it is much harder to get sign-off for brand ... probably agree that it is much harder to get sign-off for brand campaigns than lead generation. Part ...

    Mercè Cozens - 27/10/2021 - 09:57

  5. How to promote your B2B webinar like a pro: Expert advice from Adobe

    email: for those who have signed up but didn’t attend on the day, similarly send an email ... software company Reachdesk, Adobe sends out ‘personalised’ emails to everyone who signs up to the webinar. ...

    David Rowlands - 01/11/2021 - 10:52

  6. Marketing automation implementation- where to begin?

    Performance management The c suite has signed off on your marketing automation business case and you’re raring ... the HubSpot Academy, whilst Pardot has the Trailhead training resources. Encourage teams to sign up and become ... or recruiting a marketing automation manager to lead the project in-house. The c suite has signed off on your ...

    Tom Ryan - 14/10/2021 - 15:23

  7. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    training drills and tactical briefings, his boss explains she’s signed a new assistant to help him: ...

    Lucy Gillman - 07/10/2021 - 17:26

  8. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    Please fill in the form below to register Sign up here Please note that this roundtable ...

    Jack Mann - 08/09/2021 - 09:28

  9. Five questions to help pinpoint your brand identity

    a smoothie stall along with a sign that read ‘Should we give up our jobs to make these smoothies?’ ...

    Charlotte Hartley - 23/09/2021 - 11:08

  10. How to lead score like a boss

    use your CRM integration to help control right when someone fills out a form or signs up for something ...

    David Rowlands - 17/09/2021 - 15:40

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