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1. Five of the best digital marketing strategies B2B can learn from B2C

   computing platform to help companies manage digital workflows for enterprise operations. Sounds pretty ...

   Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

   Sinch, a cloud computing platform, ran the Text for Humanity  campaign which challenged the negativity ...

   Andrew Mildren - 02/11/2021 - 15:10

3. 11 words to delete from your B2B copy

   “utilise” in the technical sense, for example measuring the utilisation of computing resources. That gets ...

   David McGuire - 18/11/2021 - 16:34

4. Approaching a new CMO role: An interview with Eric Schou

   of their applications to the cloud. But that acceleration towards cloud computing has created technology sprawl, ...

   Anonymous (not verified) - 26/10/2021 - 11:28

5. 7 alliance partner marketing pitfalls you may not know (but should)

   in talking with the other partner.   (We’ve seen this occur between software companies and their computer ... companies and their computer hardware alliance partners.)   T heir customer journeys   are  “ sometimes ...

   Rod Griffith - 26/08/2021 - 10:42

6. 4 product launch failures and what we can learn from them

   computer display in the form of eyeglasses was originally targeted at consumers but with an eye-watering ...

   Kelly Wright - 04/08/2021 - 11:09 - 1 comment

7. What is connected TV and how can it be used in B2B marketing?

   including, phones, tablets, and computers. Stated another way—CTV refers to OTT programming viewed on your ... is programming streamed over the internet to any number of devices including, phones, tablets, and computers ...

   Kavita Singh - 02/06/2021 - 10:52

8. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

   infrastructure solutions, making computing invisible anywhere. Organizations use Nutanix software to leverage ... computing invisible anywhere. Organizations use Nutanix software to leverage a single platform to manage any ...

   Kavita Singh - 02/06/2021 - 11:31

9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   of their images for my computer home-screen,” said one loyalist. This is a successful marketer! *As for HighKit ...

   Sue Mizera - 19/11/2021 - 09:34

10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    of their images for my computer home-screen,” said one loyalist. This is a successful marketer! *As for HighKit ...

    Sue Mizera - 15/09/2021 - 11:07

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