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  1. Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers

    the business concerns and their role. In B2B buying terms, that also means considering the number ...

    Alisha Lyndon - 15/12/2020 - 10:33

  2. How classic marketing practice links directly to classic behaviour theory

    concerned with the intrinsic motivations behind the choices that people make, without external influence ... is SDT? SDT (link) is a discipline of behavioural science concerned with the intrinsic motivations behind ...

    Sue Mizera - 07/12/2020 - 13:42

  3. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    one of the most pressing environmental concerns of our time. However, there has been very little media ... targeted online ad campaign was launched to a list of target accounts to raise concern over their digital ... that 'sustainability' is the fastest growing concern for data centre decision-makers, up from place 24 in 2016 to place ...

    David Rowlands - 26/11/2020 - 12:46

  4. Awards case study: Learn how MAN managed to gain 363,384 organic impressions with a increase in web traffic by 98%

    of 10%, however, its SOV was falling significantly short at just 5%. This created cause for concern ... This created cause for concern as manufacturers in this industry rely heavily on brand loyalty and advocates. ...

    Kavita Singh - 26/11/2020 - 14:48

  5. Establishing an ABM strategy

    one-to-one ABM leads the game this year, the significant share of hybrid approaches is concerning ...

    Kavita Singh - 25/11/2020 - 15:40 - 1 comment

  6. Lack of soft skills major concern for digital and tech industry

    Digital Marketing department Professional development Digital and tech managers believe the industry is suffering due to an over-focus on hard skills, according to research by The Candidate. The study revealed 57 per cent of digital and tech managers feel ...

    Alex Clarke - 25/01/2016 - 14:54

  7. NEWS: Marketers concerned about lack of skills development

    Professional development 33816 news/archive/news-marketers-concerned ... is an employee skill shortage, according to a study by Hays. Despite this, 70 per cent of employees are concerned ... professional requires the best talent to continuously adapt and update their skill sets, but despite concerns ...

    Alex Clarke - 24/09/2015 - 17:03

  8. Challenging times for marketing leaders

    there is room to brush up in other areas. Arguably, the modern marketer is more concerned with digital ...

    Mercè Cozens - 16/11/2020 - 10:08

  9. How Capita achieved massive success with ABM

    in the coming years. This concern was not specific to Joe either, and resonated across several industries. ...

    David Rowlands - 18/11/2020 - 15:28

  10. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    in dialogue. You will find, on the contrary, that customers appreciate your caring and concern ... some travel into their professional agendas. We also heard many concerns for not going, mostly ... on the contrary, that customers appreciate your caring and concern of their opinions and that they will happily ...

    Sue Mizera - 26/10/2020 - 10:45


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