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  1. 6 ways marketers can contribute to the gender equality discussion

    employees’ concerns to the fore. Profile your female role models, ensure they are given a platform to inspire ...

    Kavita Singh - 11/08/2020 - 12:52

  2. Recent B2B trends for brands to take advantage of

    business; it’s about thinking of people as people, truly understanding their concerns, motivations, ...

    Connaire Rees - 10/08/2020 - 12:00

  3. Small businesses need more clarity than large to get back to work, new research shows

    concerns with the ‘lack of clarity’ from the new advice include the mayors of both London and Manchester. ...

    Graeme Cade - 27/07/2020 - 12:57

  4. How we’re going to address the diversity challenge

    raising this concern promptly and openly, stating that we’d review what we did and how we did it after ...

    Joel Harrison - 07/07/2020 - 09:45

  5. When it comes to AI, it’s not the machines you need to worry about

    lower-level concerns marketers really need to take note of, writes Paul Snell When having a conversation about ... consciousness, there are actually many more lower-level concerns marketers should be aware of if they’re thinking ... no ethical concerns,” he adds. “It doesn’t racially profile people because it doesn’t like people ...

    Paul Snell - 25/04/2018 - 12:00

  6. Leading (and learning) through uncertainty: a B2B marketing agency director’s perspective

    pause, pivot. Focusing on existing customers For many of our clients, one of the key business concerns ...

    Jodie Williams - 06/07/2020 - 10:09

  7. A B2B martech superstar is born as Demandbase acquires Engagio

    (as Marketo was by Adobe in 2018 for $4.75 billion) then all concerned would likely regard it as a job ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  8. News: Businesses not confident they’ll survive economic impact of lockdown

    Survey, outlining the concerns and challenges businesses face. Only 25% of businesses are confident ... Chris Combemale, CEO of the DMA said: “The DMA has already taken action on some of the key concerns ... reveals the results of its first Coronavirus Survey, outlining the concerns and challenges businesses ...

    Kavita Singh - 06/04/2020 - 09:24

  9. How to proactively manage a team remotely

    concern for many businesses but a flexible approach and an understanding ear will enable teams to continue ... weeks, the main concern voiced by employees is how do I balance it all? The answer is- it is not always ... employees worries and concerns, even if there is no helpful advice to give, will enable them to work through ...

    Cara de Lange - 15/04/2020 - 13:51

  10. Why now’s the time to cut the confusion out of content marketing

    to cultivate curiosity and an ear-to-the-ground about what’s important and what customers are concerned about ...

    Joel Harrison - 11/06/2020 - 17:50

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