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  1. What’s in store for B2B marketing in 2022?

    playing, and socialising.  As the rate of digitization increases, these metaverses will model and simulate ...

    David Rowlands - 07/01/2022 - 15:27

  2. Everything you need to know to create a high-converting B2B product page design

    Business decision-makers are now conducting more research online before making purchases. That’s why your ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. The big lie of thought leadership in B2B

    Edelman and LinkedIn report found that only one in five companies are conducting interviews ... be beneficial. Paid distribution  All the intelligence gathering conducted in the first phase of thought ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. Why your competitors are creating content in clusters (and why you should too)

    are now conducted via voice search) is also contributing to the increase in conversational queries.  ...

    Kerrie Malone - 06/12/2021 - 09:28

  5. News: Hiscox launches card game to educate businesses about cyber security

    players take turns playing malicious attack cards and responding with security cards to simulate ...

    David Rowlands - 30/11/2021 - 09:52

  6. The data and science you need to know when approaching ABM email marketing

    Behaviour research: Running simulations on how would-be B2B customers react to certain messages, content ... content if it’s good." 2. Best email format: Traditional text vs. personal video Conducted ...

    David Rowlands - 16/11/2021 - 09:39

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    whether MM, as captured in the values ladder, could serve as the strategic framework to plan, conduct ... on this hypothesis, we designed and conducted the pilot with three special considerations and assumptions in mind: We ... insights and motivations, would provide the strategic framework for planning and conducting MM research, ...

    Sue Mizera - 19/11/2021 - 09:34

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    dramatic shift in terms of how they conduct business. With the pandemic came the notion that it was going ...

    David Rowlands - 04/11/2021 - 11:22

  9. News: Supplier ecommerce sites are failing B2B buyers

    identified as the top frustrations with underperforming sites.  The survey, conducted by Sapio Research ... business being conducted online than ever before. Ecommerce platforms have seen the largest increase ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  10. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    Surprised? These are the steps we strongly suggest:  Conduct MM prior to building a martech stack ...

    Sue Mizera - 13/10/2021 - 09:49


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