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PROFILE: Chris Hinds- Head of Marcoms, Brother
a high level of confidence in the sponsorship. Trade relations Brother's relationship ...
a12admin a12 - 06/09/2005 - 00:00
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BRANDING: Celebrity sells
are the quiet, confident types who project a serene calmness." There are also the clever brands like ...
a12admin a12 - 20/05/2006 - 00:00
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BRANDING: The life cyle of a brand
they feel it's not just marketing speak and that makes them more confident about the proposition ...
a12admin a12 - 25/01/2006 - 00:00
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PROFILE: David Smith- Marketing Director, Canon
reinforced by an steely-eyed determination and confidence. Smith's commitment to fitness, which proved ...
a12admin a12 - 28/02/2007 - 00:00
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PROFILE: Peter Hambly- Director of Marketing & Communications, Carbon Trust
Hambly is confident that the results have been good. To date 170 large businesses have used our ...
a12admin a12 - 20/08/2006 - 00:00
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BRANDING: The hidden B2B marketers
complete portfolio. Brand is leading the process. Brand is the hero. "I'm confident ...
a12admin a12 - 25/05/2005 - 00:00
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PROFILE: Jacqui Kean- Brand Marketing Director, The Economist
of readers in the US, but Kean is confident that this approach will take its penetration on to new heights. ...
a12admin a12 - 30/05/2007 - 00:00
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PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya
confidence that the sponsorship will achieve its objectives and help continue the company's meteoric ...
a12admin a12 - 17/05/2006 - 00:00
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PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International
To date, the repercussions for the BOC Industrial brand are unclear, but Edmond is confident ...
a12admin a12 - 01/07/2006 - 00:00
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EMAIL MARKETING: Is email the new DM?
One is confident that we are on the cusp of greater functionality. "The likelihood ...
a12admin a12 - 07/11/2004 - 00:00