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  1. News: B2B Marketing chooses SpotMe as their exclusive 2022 event technology partner

    and co-founder of B2B Marketing, says: "Partnering with SpotMe gives us the confidence that we will be able ...

    David Rowlands - 08/03/2022 - 16:10

  2. What, why and how: Nailing digital transformation in 2022

    senior buy-in is never easy. It requires confidence and humility – first to pitch your idea, committing ... to show confidence in you to deliver a successful digital transformation – which may or may ...

    David Rowlands - 03/03/2022 - 12:22

  3. Greater expectations: What do customers demand online?

    the online world is second nature, customers with less experience and confidence now use digital channels ... confident or not, feel about a brand if the website is blocked by a browser or if it triggers a security ...

    Kieron McCann - 10/02/2022 - 08:38

  4. Three tips to better product messaging

    stand out, they could lean their messaging more towards building confidence and optimising value.  Want ...

    Rachel Rapoza - 30/03/2022 - 12:09

  5. David McGuire on creating stand-out content in 2022

    be the butt of your joke,” he warns. “If you have a brand that’s confident enough to do it, a bit ... of self-deprecating humour goes a long way and shows confidence and self-awareness”. Observational humour is similarly ...

    David Rowlands - 08/02/2022 - 09:27

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    It is a powerful moment, however, when we also realize how SDT, a behavioral science discipline with rare ... to manage these, with surety and confidence singly and/or by cross-referencing with other methods, e.g., ... sharper, even cooler. Welcome to B2B Marketing 2.0. More work to do: This is a lot to take in, we realize ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    this about your brand, and realize the power and benefits of creating and managing such a truly authentic ... – mirabile visu —is when you realize how SDT also plugs directly into marketing’s classic tool, the Values ... 30 years ago. Striking! What you realize is that these are not only tech or brand struggles, rather ...

    Sue Mizera - 01/12/2021 - 10:47

  8. 16 essential quality checks for your B2B content

    free from waffle, hyperbole, clichés, and overly formal language?     When we’re not confident about ...

    David McGuire - 25/03/2022 - 09:33

  9. News: Susan McKay joins Dun & Bradstreet as international CMO

    services, and the technology sector. I am confident she will be a great asset to Dun & Bradstreet ...

    David Rowlands - 13/01/2022 - 16:19

  10. News: Agent3 acquires demand generation specialist, oneninefive, to accelerate delivery of account-centric demand generation, at scale

    With this announcement, I’m confident that our overall proposition for our customers just got even stronger.”       “In ...

    David Rowlands - 01/02/2022 - 12:02


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