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  1. What’s in store for B2B marketing in 2022?

    quality, or any number of other attributes. Problems arise when the expectations set by a brand ...

    David Rowlands - 07/01/2022 - 15:27

  2. Five predictions on data changes to future-proof your 2022

    cookies, making it much easier to build audiences, attribute behaviour trends and measure activation ...

    Jon Clarke - 20/12/2021 - 12:01

  3. Six B2B industries that should be leveraging marketing automation

    Not only this, but they can also measure it and attribute marketing efforts directly to ROI. For businesses ...

    Tom Ryan - 14/12/2021 - 08:58

  4. The tautology of marketing operations job titles

    and attribution  – and I certainly have an analyst in my team with responsibility for reporting and analytics. ...

    Simon Daniels - 03/12/2021 - 08:47

  5. Universal identity resolution is a myth. It’s also a bad idea

    While a distributed identity model is protecting that asset, it is also making attribution easier ...

    Ray Kingman - 05/11/2021 - 09:31

  6. Expanding your live experiences

    Expert opinion on the current events landscape   The pros and cons of digital and in-person experiences   ...

    Francesca Davis - 27/09/2021 - 14:50

  7. Subject Lines That Get Emails Opened

    for crafting effective email subject lines. In this guide, you will learn: The pros and cons of long subject ...

    Jack Mann - 23/09/2021 - 16:58

  8. How to use data to optimise your marketing spend

    are the worst performing areas to cut, and which to keep. Attribution will help you determine which marketing ... as online. In this blog, I'll outline the different ways that you can look at sales attribution, so you ... This is the best attribution model and is guided by real time data. It is fully rounded, accounting for all ...

    Kate Cox - 28/09/2021 - 09:52

  9. Straight line to concentric circles – The complex world of B2B buying in 2021

    the key problem statement of the buyer, the options for the solution, the pros and cons of each option ...

    Satish Sadasivan - 04/08/2021 - 10:56

  10. What’s the difference between content aggregation versus content curation and content writing?

    is pulling data from multiple sources into a single piece of content without attributing where those ... stories based on press releases. However, when it is an issue is when it’s not attributed to the original ... as you’re attributing it to the right people. When planning content, plan accordingly. If you’re reporting ...

    Kavita Singh - 22/07/2021 - 10:42


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