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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   using for the first time in this context a schema called 4Cs, or cross cultural consumer ... of seven types of consumers in the world. Based on this case, we’ve since come to apply four customer ...

   Sue Mizera - 09/03/2023 - 11:16

2. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

   view Tiktok as a consumer-focussed platform for Gen Z in fact, almost three quarters of daily users ...

   David Rowlands - 02/03/2023 - 13:50

3. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   with middle management (invaluable, worth their weight in gold), and market checks among consumers ...

   Sue Mizera - 27/02/2023 - 15:39

4. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   of Harvard PR & AR, George Greenspan, MD of consumer sister agency Eat the Fox, and Andrew Last, MD ...

   David Rowlands - 03/02/2023 - 14:17

5. Media and training marketing executive

   ecommerce sales. This will include website & ecommerce management, creating and executing targeted ...

   Jennie Barrick - 20/01/2023 - 14:33

6. Eight essentials for a successful global marketing rebrand

   Barometer study of 14,000 consumers in 14 countries found almost two-thirds of respondents were more ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

7. Live reaction: Can ChatGPT write your B2B copy?

   for answers instead? Come to think of it, what will it mean for websites, if Google becomes obsolete? That’s ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

8. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   consumer technique into the most B2C-like of B2B categories. But use of music wasn’t the sole reason ...

   Joel Harrison - 15/12/2022 - 14:06

9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   through the whole company and to update and upgrade our messaging and graphic identity on our website ...

   Sue Mizera - 08/12/2022 - 10:09

10. Design manager

    demand generation campaigns, sponsored annual reports, websites, sales collateral, conference and awards ...

    Jennie Barrick - 01/12/2022 - 08:37

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