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  1. Why marketing operations is the foundation of a successful modern marketing team

    in a shifting business climate is no less challenging than keeping pace with unpredictable consumer behaviour, ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. Online marketplaces – Threat or opportunity for B2B vendors?

    – topping consumer polls on every measure of performance – raises the bar across the ecommerce spectrum ... in consumer-facing commerce, and 9 out of 10 B2B buyers also now expect the same levels of ease and convenience. ...

    Kieron McCann - 24/10/2022 - 09:46

  3. How to unlock green growth

    resources to changing their operations in line with science-based targets and growing consumer demand. ... in consumer-packaged goods companies that had already demonstrated corporate commitments to sustainability, enlisting ... may impact them, and what drives consumers’ willingness to pay. At the same time, companies can look ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  4. Media & Training Marketing Executive

    in the redevelopment of our training course offering and driving ecommerce sales. This will include website & ...

    Jennie Barrick - 21/09/2022 - 13:14

  5. Editor

    of technical/market content for our main, free-to-all website in order to build interest in Propolis as part of our ...

    Jennie Barrick - 21/09/2022 - 13:09

  6. Analyst

    community. · Create regular, abridged versions of technical/market content for our main, free-to-all website ...

    Jennie Barrick - 21/09/2022 - 13:08

  7. How marketers can achieve personalisation without third-party data

    consumer privacy a priority and are cracking down on organisations that track users’ data across ... to changing consumer behaviour with the release of Google Analytics 4 (GA4). But this new platform is unlikely ... consumers reluctant to hand their data over to multinational corporations. But customers still expect B2B ...

    Adam Greco - 05/09/2022 - 16:24

  8. The importance of brand personality in B2B – and how to find yours

    differentiation, thus providing essential insights into a company’s direction and future vitality. Consumer ... psychographic exercise Another variation on the company-as-person exercise: Who is your company as a consumer ... on five (of seven) globally confirmed consumer psychographic types (cross-cultural consumer ...

    Sue Mizera - 25/08/2022 - 14:16

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    into.  Increasingly, consumers want to buy from a company made up of experts in any given field. 71% ... of consumers will buy more from brands that they trust, highlighting the importance of consumer confidence.  ... the human face of the business. Consumers are picky over which businesses they engage with than in the past, ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. Events are the catalyst to your customer journey: An interview with JR Sherman

    thing: we had great content, incredible experience when they consumed that content in a portal and could ...

    David Rowlands - 08/09/2022 - 09:34

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