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  1. People or personas? What B2B marketing can learn from B2C

    However, people are not just ‘personas’. We all make buying choices as consumers every day, and may also ... For most of our consumer decision-making, however, the stakes are lower. And we rarely have to justify ... those choices to anyone else.  Faced with huge selections in most consumer categories, we use simple ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  2. Digital vs. print marketing: A bright and measurable future together

    and creativity with your customers.  Print can make an impact With many consumers overloaded by online marketing, ... be integrated with other formats to help deliver enhanced experiences for consumers and for many businesses- ... see demand amongst many consumers for convenience and speed increasing.  In the future, it’s likely ...

    Joe Courts - 03/08/2022 - 12:55

  3. Why email automation is ideal for improving internal team processes

    the lead is active on the website. This is just one example of how email automation benefits internal teams ...

    Tom Ryan - 24/08/2022 - 09:41

  4. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    and were not consuming relevant content on their web site.  Aruba needed to nurture these leads ... to find the information they required on the website. They also recognised that they needed to: Consider ... a better content user experience as responses were mixed depending on how and where content was consumed ...

    David Rowlands - 07/07/2022 - 12:35

  5. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    has been to champion conversion rate optimisation (CRO) in B2B through the power of website ... of their website, enabling agility to drive real business results.  Webeo’s no code, plug and play solution has put ... in the driving seat for their website, particularly in the innovative technology space where growth marketing ...

    David Rowlands - 07/07/2022 - 15:26

  6. Under the hood of Amex’s success with small businesses

    Saturday has turned into a global movement, with consumers reportedly spending an estimated $163 billion ... receive Small Business Saturday hasn’t just transformed the way that we as consumers view small ...

    David Rowlands - 10/08/2022 - 10:13

  7. Fahlgren Mortine

    to clients around the world with industry specializations in business-to-business, consumer, higher ...

    Daniela fernandes - 20/07/2022 - 11:27

  8. Turn your product into your top marketing tool

    in their messaging, but also deliberate in where and when customers consume it. In-product messaging is one ... and helpful perspectives via the product, you streamline the steps customers need to take in order to consume ...

    Rebecca Grimes - 27/07/2022 - 09:04

  9. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

    co-founder and board member of Punch! B2B and Punch! Sales, said: “We’ve launched a new brand and website ... with a new website that emphasises our three core areas where we are helping our clients to drive growth ...

    David Rowlands - 25/07/2022 - 11:24

  10. Brand guidelines: When should you start breaking the rules?

    have a vice-like grip, it can be difficult to respond and meet fresh consumer demands – and stay ahead ...

    Danny Philamond - 04/08/2022 - 09:46

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