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1. PROFILE: Mark Allatt- Global Brand Director, Deloitte

   that there are other [mostly] consumer brands that B2B can and should learn from and aspire to. For him, the consistent ...

   a12admin a12 - 15/04/2007 - 00:00

2. HOW TO: Stay on the right side of the marketing law

   to stand up in court to defend any promotion thus cleared. Websites such as Osborne Clarke's ...

   a12admin a12 - 25/01/2006 - 00:00

3. DATA FOCUS: Collecting email data

   director at RSA Direct, suggests testing suppliers by signing on to their websites and seeing what ...

   a12admin a12 - 25/09/2005 - 00:00

4. DATA FOCUS: Data list shopping

   Yandle at Target says: “I saw a pretty impressive website the other day where they offered you the chance ...

   a12admin a12 - 19/08/2005 - 00:00

5. BEST PRACTICE: Internal marketing

   work." 3. Intranet Internal websites- or Intranets- can communicate many different types of messages ...

   a12admin a12 - 29/11/2006 - 00:00

6. BRANDING: Roundtable

   unless you're affiliated with a consumer brand or put money into a football team that wins the FA ...

   a12admin a12 - 17/05/2006 - 00:00

7. ANALYSIS: Business services suck the life out of marketing

   in the back office. Our client just needs to know that their website won't fall down on a Sunday ...

   a12admin a12 - 26/04/2005 - 00:00

8. PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International

   checked the Home Office website to see if I'd be let back in, then 10 minutes later I got a call from ...

   a12admin a12 - 01/07/2006 - 00:00

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