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  1. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    growth and changing consumer habits.  Now simplify the tech stack Even before the pandemic, research from ...

    Julie Lock - 06/05/2022 - 09:30

  2. The Great Acceleration

    Customer success CX It’s no secret that consumer behaviour has changed – for good. But it’s not just big ... (SMBs) and the brands that market to them. There are a multitude of consumer and market forces currently ... 2022, and beyond, are the shifts in consumer behaviours we’ve seen born from the last two years ...

    Dan Gliatta - 24/03/2022 - 11:36

  3. Ignite USA: A baptism in employer brand

    care about. Dubbed the ‘generation of sensibility’ in The Power of Gen Z: Trust and the Future Consumer ...

    David Rowlands - 12/05/2022 - 14:50

  4. Six steps to optimise lead generation

    their first visit to the website to the final closure. Visibility of when a deal closed, and where marketing ... The same can be said for landing pages on your website. Testing relies on data collection: the more ...

    John Cheney - 05/05/2022 - 12:34

  5. The Product Strategy Playbook: A Guide to Flywheels

    Digital Strategy Download this now Consumer expectations for digital products and services ...

    Daniela fernandes - 01/04/2022 - 13:38

  6. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

    started his career in consumer advertising in Maddison Avenue before “drifting into B2B and never getting ... of the Internet,” he states. “I remember the first website I saw load in a primitive browser. The guy behind me ...

    David Rowlands - 17/03/2022 - 14:46

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    and B2C marketing, customer-centricity and intimacy, or consumer-centricity and intimacy, are the Holy ... the branding process has begun with classic, qualitative market research among customers and consumers ... in both consumers and customers). 2. For at least 15 years, CRM has aimed to derive, among many other ...

    Sue Mizera - 22/02/2022 - 12:26

  8. News: Monthly roundup of new hires in B2B

    ongoing commitment to delivering the best technical SEO and website health solution on the market today.  ...

    David Rowlands - 29/04/2022 - 14:44

  9. News: 70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

    on the CleverTouch website here. Want to keep up to date on all things martech in B2B? Why not check out Propolis, ...

    David Rowlands - 19/04/2022 - 09:18

  10. ESG and marketing need to go hand in hand

    of companies, ESG is the same lens B2B consumers are now using to make buying decisions. Investors and buyers ... was already happening. The pillars of ESG are becoming more important to consumers of every age as we all look ... framework and how it motivates investors and consumers.  We will discuss how ESG is more than ...

    Anonymous (not verified) - 17/03/2022 - 13:32


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