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  1. ESG and marketing need to go hand in hand

    of companies, ESG is the same lens B2B consumers are now using to make buying decisions. Investors and buyers ... was already happening. The pillars of ESG are becoming more important to consumers of every age as we all look ... framework and how it motivates investors and consumers.  We will discuss how ESG is more than ...

    Anonymous (not verified) - 17/03/2022 - 13:32

  2. Greater expectations: What do customers demand online?

    there’s nothing wrong with these traits, consumer expectations today are constantly being driven ... confident or not, feel about a brand if the website is blocked by a browser or if it triggers a security ... qualities to attain over wealth and advancement. Yet, will digital consumers settle for anything less than ...

    Kieron McCann - 10/02/2022 - 08:38

  3. Three demand generation focus areas you need to know

    algorithms allows them to process big data in real-time and understand consumer behavior better than ever ... that content consumption insights can help answer: Who is consuming content (demographics)? What content type ... (or topics or categories) do they prefer and consume (interests)? What percentage of consumers engaged ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. How human connection and automation come together to create today’s CX

    interactions may take the form of an FAQ page on a website, text or email reminders, help desk receipts, ... customers interact with businesses across several channels from websites and chat boxes to social media ... matter.  Throughout the experience, communication is key, and it can also be time-consuming ...

    Stephanie Copel... - 01/03/2022 - 09:19

  5. Three tips to better product messaging

    with their decision. This process is time-consuming, especially at scale. And solving this problem matters, because ... a potential buyer may think when they start consuming their content (and most buyers don’t spend that much ...

    Rachel Rapoza - 30/03/2022 - 12:09

  6. The Croc on winning Gold for ‘Best use of creative’

    about these things honestly, we’re all consumers. Even the c-suite exec who’s deciding whether to spend ...

    David Rowlands - 03/05/2022 - 08:42

  7. News: Annual study reveals rising stars in the marketing multiverse

    experiences. Consumers and customers are alike in wanting to be informed, entertained, and engaged in a way ... of companies do not use personalisation tools or a chatbot (85%) on their websites. Only 15% have fully ADA ... compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

  8. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    right? Well, not quite.  Tracking down lost value Direct click throughs from a website aren’t the only ... – but not all of them move all the way through to conversion via the website. Potential customers who select ...

    Dan Baddeley - 31/03/2022 - 14:14

  9. Why B2B marketers are the new custodians of customer data

    revealed that the corporate world’s “voracious appetite for consumer data” was at odds with growing levels ... of consumer anxiety about data collection methods. The DMC’s research further solidified this sentiment ... and customer journey segmented by audience and provide everyone that interacts with their website or digital ...

    Emma Crofts - 18/02/2022 - 13:36

  10. Five strategies to create a B2B customer experience that beats the competition

    by outside factors before they can lead to moments of frustration. This can be done on your website, social ...

    Stephanie Copel... - 22/04/2022 - 08:58

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