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  1. What’s in store for B2B marketing in 2022?

    they are packed with apps that use AI to help us do just about anything. Even smart toilets are on their way ...

    David Rowlands - 07/01/2022 - 15:27

  2. Five of the best digital marketing strategies B2B can learn from B2C

    and packed full of info about Slack’s features. But that’s not what makes it great. Sandwich Video ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. Christelle Fraysse on the importance of a solid CRM system

    collaboration, more effective prospect nurturing, and stronger customer relationships. CRM contains ...

    David Rowlands - 16/12/2021 - 12:19

  4. News: Hiscox launches card game to educate businesses about cyber security

    contains card types like viruses, ransomware and business email compromise, each of which are combated ...

    David Rowlands - 30/11/2021 - 09:52

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    into trying jargon out with our interlocutors sent us packing. One quickly pulls a hand from the flames! ...

    Sue Mizera - 19/11/2021 - 09:34

  6. The data and science you need to know when approaching ABM email marketing

    contained a personalised video email somewhere in the middle of the list. “Neuroscience shows the honest ...

    David Rowlands - 16/11/2021 - 09:39

  7. Unconventional ways of getting customer insight

    The information contained in the chat conversations is valuable to the business that customer is ‘chatting’ to. ...

    Kate Cox - 15/11/2021 - 09:25

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    announcement with the topic and key themes will suffice. The second email should contain the reasons to attend ... by a CTA. The third email is the “last hook to get people to register,” containing bullet point information ...

    David Rowlands - 01/11/2021 - 10:52

  9. Approaching a new CMO role: An interview with Eric Schou

    marketing team is packed full of talent, commitment and ambition to win in this new market, and I couldn’t ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  10. Marketing automation implementation- where to begin?

    use.  For example, your tool of choice may use folders which contain all the assets associated ...

    Tom Ryan - 14/10/2021 - 15:23

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