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  1. Three demand generation focus areas you need to know

    automation and demand generation has helped bridge this gap, helping marketers understand the buyer journey ... Understanding customer intent and engaging them throughout their journey will be critical for the success of B2B ... algorithms allows them to process big data in real-time and understand consumer behavior better than ever ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Why you need emotional marketing in 2022

    brand. If you understand your brand personality and your ideal customer profiles, you already know how ... continue to grow at a rapid rate. Hopefully, B2B marketers start to realise that it isn’t all about ...

    David Rowlands - 20/01/2022 - 08:51

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our ... by the continuation of hybrid work in the B2B selling environment- with dispersed buying committees who often ... demand, Investing in people and technology to continue building against its aggressive product strategy. ...

    David Rowlands - 20/01/2022 - 14:46

  4. Barbara Stewart on nailing your CX in 2022

    in and of itself. As she outlines, the pillars of ‘good’ CX centre on understanding: The fundamentals of what people ... in favour of a simpler view: get to grips with who your clients are, understand their needs and deliver ... on that. “Before digital we were so close to that,” she continues. “With all the buzzwords of growth ...

    David Rowlands - 18/01/2022 - 08:48

  5. How chatbots can enhance your ABM strategy

    qualification, sales processes, expanding and improving continuity in the demand gen process, and increasing ...

    Justin McDonald - 19/01/2022 - 09:16

  6. How to break down data silos and become the data-driven marketer you need to be

    have more data at their disposal, but what good is that if you can’t access, connect and understand ... it in any meaningful way? With this core issue in mind, we spoke to several senior marketers to understand ... and understand it in any meaningful way? With this core issue in mind, we spoke to several senior marketers ...

    Daniela fernandes - 18/01/2022 - 10:42

  7. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

  8. Five ways AI impacts demand generation

    that can create a better understanding of your leads, visitors and customers. For example, a company could ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. 10 lessons learned after 10 years of modern selling

    and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    cases unlearns. They are proactive and understand the power of their privilege. They seek social justice ... understand and want to help for not just a better workplace, but for allowing those unheard ... that are inclusive to all and understands the impact to a diverse audience – create a diverse workforce – sounds ...

    David Rowlands - 12/01/2022 - 14:12


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