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  1. Four game-changing insights driving customer acquisition in a digital world

    pre-pandemic or acted fastest won the day. As the digital world continues to grow post-pandemic, how can you ... and those who were digital pre-pandemic or acted fastest won the day. As the digital world continues to grow ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    of marketers’ budget, or will more traditional demand generation strategies continue to take up as much budget ... they are not consistently relevant enough…on serving a customer’s most relevant needs in the moment.” ABM continues to ride ... of effort. The benefits are well-documented and will continue to be an aspiration for B2B marketers. DR: ...

    David Rowlands - 19/11/2021 - 10:26

  3. News: Annual study reveals rising stars in the marketing multiverse

    continue to emerge on top.” Key findings include: 94% of companies measured do not use personalisation ... to interact with customers over their social channels. Brands continue to perform poorly across key website ...

    David Rowlands - 30/11/2021 - 16:21

  4. News: Feefo appoints new CMO to drive growth and overseas expansion

    that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

    David Rowlands - 30/11/2021 - 16:39

  5. News: Hiscox launches card game to educate businesses about cyber security

    evident that UK businesses are continuously investing in cyber defences, it’s important that increased ... investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...

    David Rowlands - 30/11/2021 - 09:52

  6. How sales training and coaching can drive B2B success in 2022 and beyond

    management Internal & External talent Business continuity and long-term growth are top priorities ... for every business, especially as we continue to find ways to re-invigorate business and sales pipelines ... an impact. Adaptability and development have therefore become critical for selling success, where continuous ...

    Kevin O'Regan - 09/11/2021 - 10:37

  7. How CogniClick can personalise your content for ABM success

    to sell to,” she continues. By giving power to sales, CogniClick creates content that “isn’t going ...

    David Rowlands - 26/11/2021 - 14:56

  8. The data and science you need to know when approaching ABM email marketing

    The only difference was the “experience” offered by the content asset – static vs. interactive. Continuing ...

    David Rowlands - 16/11/2021 - 09:39

  9. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    is evolving quickly across the globe. In fact, ABM continues to revolutionize the way we do B2B marketing. ... is transforming, and ABM is evolving quickly across the globe. In fact, ABM continues to revolutionize the way we ...

    Bev Burgess - 05/11/2021 - 10:30

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and for cycling in this pilot. Through classic probing and continuing dialectics, repeatedly asking participants ... of continuing MM research. As always, further research will enhance and refine these initial learnings. For MM ... continues to employ tand build out to engage, inspire and delight. Your call whether we’re on to something ...

    Sue Mizera - 19/11/2021 - 09:34

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