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  1. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    Matt outlines that they will continue to put clients and people at the core: “that is the DNA of each ... of durability. Whilst other sectors have struggled, B2B tech has continued to grow throughout the pandemic- ... a continuation down this path. This shift, Matt claims, will continue to occur in parallel with a gradual move ...

    Lucy Gillman - 08/10/2021 - 10:04

  2. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    continues to gain traction. Research from Gartner shows 83% of a typical B2B purchasing decision ...

    Lucy Gillman - 07/10/2021 - 17:32

  3. 5 things you need to know about the future of CX

    that want to grow must lean into paradigm shifts – this era will continue to be known for disruption. ... of 2020, according to Adobe’s 2021 Digital Trends report. Continuous technology investment is a success ...

    David Rowlands - 04/10/2021 - 15:35

  4. News: Expandi Group announces the integration of AccountInsight into the group

    in the Americas, EMEA and APAC.  While AccountInsight will continue to independently service media agencies ...

    Lucy Gillman - 04/10/2021 - 10:43

  5. News: Thinkific appoints first CMO and new CTO

    them and optimizing investment as we continue to carve out an increasingly prominent and differentiated ... and compelling opportunities for future platform expansion as Thinkific continues to grow. As CTO, McGuire will ...

    Lucy Gillman - 01/10/2021 - 12:27

  6. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    with confidence and achieve success in the sales moments that matter, today’s sellers need continual access ...

    Lucy Gillman - 01/10/2021 - 12:37

  7. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    in their organisations – continuing to push boundaries and propel the industry.” If you have any questions about ...

    David Rowlands - 01/10/2021 - 12:38

  8. How to use data to optimise your marketing spend

    in importance and this is set to continue, in fact, it is estimated that $1 trillion worth of spending ...

    Kate Cox - 28/09/2021 - 09:52

  9. News: Acquia acquires Widen. We spoke with their CMO to learn more

    belief that radical innovation starts with commitment to customers and the community, we will continue ... All of that will continue – it will just be under the Acquia brand and family.” Ensuring a smooth ... continue. They’re a content machine, and that will continue for customers. Acquia will simply continue ...

    David Rowlands - 21/09/2021 - 09:19

  10. How employee engagement can help B2B organisations grow

    and feedback Companies must practise the culture of continuous feedback to understand their employees' ... employees. Continuous feedback is the key.  2. Invest in employee well-being If you want to increase ...

    Braja Roy - 15/09/2021 - 12:22


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